CASE: Kodak Business Imaging Systems Divisions By Problem How does a multinational corporation choose between various manufacturing sites for its products? Kodak’s business Imaging Systems Division designed‚ manufactured‚ marketed and sold microfilm readers and printers. More than 50% of reader/printer businesses were outside the U.S. Kodak’s readers and printers were manufactured in two plants; Rochester‚ NY and Manus‚ Brazil. The Rochester plant served the world market except Brazil. The
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Martha McCaskey is a recent employee of Seleris Associates’ Industry Analysis Division. She has been working for the consulting company for the past eighteen months. Throughout this time‚ her supervisors and managers have been very satisfied with the work she has been performing for their company. Not only does she perform group assignments by herself‚ but she also conducts thorough research‚ and completes her assignments in an outstanding‚ and timely manner. As a result of her outstanding work‚
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Enron debacle: Case Report Table of Contents I. Understanding the Entity: Business Risk Assessment 1. Nature of the entity 1.1. Brief introduction: Enron Corporation‚ a Houston based giant company‚ conducted energy trading business and gas pipeline transportation and distribution business in the energy and industrial sectors. 1During the 1990s‚ Enron transferred from a natural gas supplier and to an intermediary midstream company facilitating distributions
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Individual Case Analysis BUS490 Comprehensive Examination Nucor Steel Corporation Written by: Lukas Kubilius Professors: Bonnie J. Straight Julian J. Prewitt Lithuania Christian College 2 March 2005 Overview of situation Nucor Corporation with 24 plants/divisions and 8‚000 employees‚ operated in nine states recycling more than 10 million tons of scrap steel annually. Producing carboy and alloy steel in bars
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MAPQUEST CASE * Current Situation Actually‚ the company is well positioned in the consumer’s mind and in the market because of its good strategies over the world. This company has evolved because at the beginning it was a company focus in mapping‚ printing and location information businesses‚ but then with the technology evolution they improved and adapted its products to the new market tendencies. * Key Question * How MapQuest could maintain its position in the industry and how
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Case Analysis of Haier A little background: Haier‚ a Chinese enterprise founded in 1984. After thirty years research and development‚ it has become a successful case that leads Chinese enterprises to the whole world. Qingdao Electrical Appliance Factory which is the predecessor of Haier‚ it was a Chinese government collectively-owned enterprise‚ since Zhang Ruimin took over it‚ he found the shareholder agreement of Qingdao Electrical Appliance Factory‚ then defined Haier a private enterprise and
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Case analysis of DHL DHL was founded in1969 and has a high performance in the worldwide market. As the important strategic significance and high margin of U.S. express and logistics market‚ DHL attempted to entry the market since 1983. The value-add services of DHL DHL offers international logistic services. DHL provide three parts of value-add service as Assembly‚ Kitting and Co-packing Services; Pre-retail Services and other services. Assembly‚ Kitting and Co-packing Services include Product
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After a nine-week period of $100‚000 investment divided equally among four stocks (3D Systems‚ Microsoft‚ Nordstrom and Sony)‚ our portfolio has been liquidated‚ analyzed‚ and compared to the surrounding markets by investing the same $100‚000 in each of 3 different indexes: the VFINX‚ the VHGEX and the NASDAQ 100. These portfolios represent the overall U.S.‚ global equity and technology market‚ respectively. Shown below are the results from the portfolio and its comparisons. Performance/Risk Assessment
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products to the market’s specific preferences and consumers’ local tastes. Thus‚ it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever. The case states that emerging country markets show the greatest potential for sales growth. Major competitors such as Procter & Gamble and Kraft Foods had sales in roughly 140 to 150 different countries in 2003‚ and Nestle‚ Unilever’s main rival‚ had market
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Executive Summary In Springfield Nor’easters case study‚ Larry Buckingham is the marketing director for the Nor’easters‚ a class A minor league baseball team in Springfield‚ MA. As any other profit-seeking business the objective of this sports club is to sustain a viable business by making profit‚ at least brake-even in the opening season. The two major sources of revenue for Nor’easters are ticket and concession sales. Larry conducts market research to gain knowledge about potential customers and
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