Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
Premium Brand Branding Hong Kong
REPORT ON CAPESIZE PURCHASE FOR OCEAN CARRIERS Introduction The purpose of this report is to evaluate whether Ocean Carriers Inc. should immediately commission a new capesize carrier that would cost $39 million‚ and would be completed two years hence‚ in order to finalize a lease of the ship for a three-year period with a potential charterer in very good faith. The contrasting tax regulations between the two countries where the company locates its office‚ and the different cost-benefit circumstances
Premium Net present value
We have transferred two channel catfish Ictalurus punctatus growth hormone cDNA constructs (opAFP-ccGH and rtMT-ccGH) driven by the ocean pout Zoarces americanus antifreeze protein promoter (opAFP) or rainbow trout Oncorhynchus mykiss metallothionein promoter (rtMT) via electroporation to channel catfish to produce transgenic catfish by introducing additional copies of growth hormone cDNA and compered the inheritance of the GH transgenesis‚ and growth rate. Most of the DNA constructs are lost during
Premium Water Fish Bacteria
Hurricane a Natural Ocean Disaster The ocean has been shaping our land as we know it for millions of years. It is a beautiful part of our Earth‚ nonetheless it has the greatest influence on some of the deadliest natural disasters to us and these disasters alter our shorelines and lives as we know it. Hurricanes are among the deadliest natural disasters known‚ those that live near the Gulf or eastern coast know of and prepare for the damages it can cause. Many have heard of the devastation hurricanes
Premium Tropical cyclone
Arab and the Greek sailors during the medieval era. The myth started in Europe and then was passed down to Africa and America. The sailors claimed to see mermaids while traveling across different parts of the ocean. They say that Christopher Columbus claimed to see three mermaids in the oceans near Haiti in January of 1493. He said that they were not as pretty as everybody said they were. A mermaids description entails a human upper body and a lower body resembling a fish. Some feel that they
Premium Ocean Fish
Pacific Ocean are getting hit with a mysterious condition. This condition starts out as a white or black lesion on the sea star’s body. From there‚ it spreads all over the body‚ causing its arms to decay. In the worst cases‚ the entire sea star disintegrates completely. Jeff Marliare‚ a Vancouver Aquarium biologist‚ says “an arm will actually break off and crawl away. (Then) they turn into goo.” Sea stars living in aquariums aren’t safe from this affliction. Aquariums prone to pump in ocean water
Free Coral reef Fish Ocean
Case Study 1 – Ocean Carriers 1. The Capital Budgeting Decision Should Ms. Linn purchase the Capesize vessel? Assume that Ocean Carriers is a U.S. firm and is subject to 35% taxation. (Please see excel sheets) From our analysis it appears that Ms. Linn should not buy the Capesize vessel. The Net Present Value on the Ocean Carrier is not a positive number‚ a clear indicator that buying the vessels is not a good idea. The tax rate of 35% makes a lot of difference in determining this NPV
Premium Net present value
(a) Statement of Problem. Ocean Carriers is evaluating a proposed three year lease of a ship. Currently‚ no ships in Ocean Carrier’s fleet meet the requirements of the customer. Since the new ship requires an investment of $39 million‚ Mary Linn‚ the Vice President of Finance for Ocean Carriers‚ needs to evaluate the proposal’s NPV and determine whether or not to accept the proposal by considering expected cash flows‚ tax implications‚ and future market conditions. (b) Statement
Premium Supply and demand
FROM “ONION” TO “OCEAN” 71 71 Tony Fang is assistant professor of international business at Stockholm University‚ SE-106 91 Stockholm‚ Sweden (tel.: +46 8 163063; fax: +46 8 674 74 40; e-mail: tony.fang@fek.su.se). The author thanks Urapa Joy Watanachote (Thailand)‚ Joost Stel (Netherlands)‚ George Kakhadze (Georgia)‚ Satu Penttinen (Finland)‚ and Gabriel de Mello Pratellesi (Brazil) for personal communications about their respective countries discussed in this paper. The author also thanks
Premium Culture
Reflective Journal - Red Ocean Reflective Journal – RED ROUND Name: Zhiqiang MOU Student ID: 41909763 Seminar Leader: Team: Cronus Table of Contents 1.0 Introduction 2.0 Red Round 2.1 Critical Appraisal 2.2 Peer Group Discussion 2.3 Self Evaluation 3.0 Blue Round One and Blue Round Two 3.1 Critical Appraisal 3.2 Peer Group Discussion 3.3 Self Evaluation 4.0 Blue Round Three 4.1 Critical Appraisal 4.2 Peer Group Discussion 4.3 Self Evaluation 5.0 Conclusion Red Round Critical
Premium Pricing Marketing Cost