TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON‚ MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced‚ stored in or introduced
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universe. Red Oceans are all the industries in existence today the known market space. In the red oceans‚ industry boundaries are defined and accepted‚ the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded‚ prospects for profits and growth are reduced. Products become commodities‚ and cutthroat competition turns the red ocean bloody‚ hence‚ the term “red” oceans. Blue Oceans in contrast
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Indian Ocean Region The Indian Ocean is the world’s third largest ocean covering an area of over 28 million square miles. It is bounded by land masses on three sides. The exact boundaries of the Indian Ocean region has been argued but there is general agreement that it includes Cape Agulhas at the southernmost point of Africa‚ the Suez Canal‚ the entirety of the Persian Gulf‚ the Strait of Malacca‚ the Singapore Strait‚ and the west coast of Tasmania. The Indian Ocean region is comprised of
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Associate Level Material Oceans and Atmosphere Worksheet Using the assigned readings for Week Six‚ prepare a 50- to 75-word response to each of the following questions. The Oceans 1. What is the composition of seawater? The salinity of seawater ranges from 3.3 to 3.7%. When seawater evaporates it leaves behind sodium chloride‚ better known as table salt. The other components of seawater are acquired through various methods. One of which is weathering. Chemical weathering of rock releases
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There are several characters in the novel The Ocean at the End of the Lane. The characters in the book The Ocean at the End of the Lane are Lettie Hempstock and an un-named protagonist. The un-named protagonist is a seven years old boy and is the character that tells the story‚ on a first person point of view. “ I was seven years old‚ no longer a little child‚ but I was wetting myself with fear‚ like a baby‚ and there was nothing I could do about it‚ while Ursula Monkton hung in the air above me
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2 What is Blue Ocean Strategy? ................................................................................................................... 3 The Paradox of Strategy ............................................................................................................................ 4 Laws of Strategy ........................................................................................................................................ 5 Basic Patterns of Blue Ocean Strategy ......
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Last week lesson‚ we talked about the difference of Red Ocean strategy and Blue Ocean strategy. Red ocean is all about competition‚ companies in Red Ocean have to squeeze profit margin in order to survive in their industries. There is no one market that is never saturated‚ once more and more competitors approach to the market and share the pie of profit; profit margin of each company would goes down. Then‚ company may have to cut cost or lower product selling price to sustain profit‚ besides consumers
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Burnmaster English 1711 January 27th Essay 1‚ first draft The Ocean I have always been driven by my human desire for beauty. I crave dramatic features that Earth offers. High mountains‚ deep valleys‚ vast oceans and bright sun. I flourish in warm temperatures and unfortunately‚ the Minnesota winter crushes all of my spirits. Thinking of the ocean brings me a tranquil warmth I loyally follow through the cold months. The ocean draws me in with her cool‚ smooth‚ serenity. Exploring each crevasse
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The Manila Ocean Park is an oceanarium in Manila‚ Philippines. It is owned by China Oceanis Philippines Inc.‚ a subsidiary of China Oceanis Inc.‚ a Singaporean-registered firm that has operated four oceanariums in China. It is located behind the Quirino Grandstand at Rizal Park. It opened on March 1‚ 2008. In terms of floor space‚ the 8‚000 square metres (86‚000 sq ft) oceanarium is larger than the Sentosa Underwater World oceanarium in Singapore‚ and features a 25-metre (82 ft) underwater acrylic
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The Importance of Ocean Exploration. As soon as humanity existed‚ people were tempted to explore and discover everything around them. This invincible desire has led humanity on its way of discovering Earth. And it seems that our planet is totally explored‚ everything is revealed and there is no place where any man has not gone before (or any robot hasn’t recorded). The next step is outside Earth. After the first space flight humankind concentrated its attention on exploring the galaxy‚ searching
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