(Portfolio Task: Module 3) When you ask a patient to plantar flex a foot‚ what changes occur within the muscles involved? According to Maitland (1977)‚ the movement of foot in which ankle is bent is termed as Plantar Flexion. Posture where one stands on his/ her tiptoes or gas pedal of a vehicle is pushed‚ plantar flexion takes place. Through plantar flexion‚ ankle muscles and calf are relaxed so that they can properly work. The term “Plantar Flexion” is used to describe the movement of toe in
Premium Knee Foot Flexion
Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
Premium Brand Brand management Branding
CHAPTER 1: INTRODUCTION TO ENGLISH FOR PROFESSIONAL COMMUNICATION Learning Outcomes: By the end of this chapter students should be able to: i. define workplace communication ii. differentiate the different channels of communication iii. synthesize information from different sources What is professional communication? Communication is a “process of exchanging ideas‚ opinions and as a means for individuals and organisations to share meaning with one another” (Koneru‚ 2008)
Premium Online shopping Retailing English language
a complex sentence‚ a Senate committee is believed to have found. (The Age‚ 13 September 2007) Nothing unites a country more than its common language because from a language comes a history and a culture. (John Howard quoted in Migrants to sit English test‚ ABC Online‚ 11 December 2006) Linguists suggest that some people deliberately choose a low status accent as a way of invoking prestige‚ although this is less common amongst women than men. The Australian-born children of migrants from Europe
Premium Linguistics English language Dialect
Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
Premium Brand Branding Marketing
Abstract Line extensions occur when a company introduces additional items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of
Premium Brand Branding Brand management
“BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
Premium Branding Brand Brand equity
Hair extensions are one of the few methods to help reach the desired length and also bring a drastic change in your appearance. Hair extensions are yet another beauty craze to get different hair styles instantly. You must have looked at a celebrity and wondered‚ how on the earth does she have such voluminous and flowing hair. Well‚ it is quite possible now to get voluminous‚ wavy‚ long hair styles instantly as different varieties
Premium Cosmetics Woman Hair
Speech Agatha Mary Clarissa Miller was born on the 15th September in Torquay England‚ in 1890. From a young age‚ Christie loved writing stories for her friends and family‚ her first novel “The Mysterious Affair at Styles” was published in 1920‚ when Christie was only thirty years old. Christie was of British nationality‚ and married twice in her lifetime‚ first to Archibald Christie‚ then later to Max Mallowan until her death on the 12th January 1976 in Wallingford‚ England. Christie accomplished
Premium Agatha Christie
INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing a product
Premium Brand Brand management Branding