Consumer Behaviour – Assignment 1 Key Learning’s from the First Two Cases A Case for Brand Loyalty & Exploring Brand Person Relationships: 3 life histories * Different people like different things and there are various factors that influence likings E.g. - Genetic Makeup‚ upbringing‚ culture‚ relationship hangovers‚ functionality‚ perceived benefits etc. E.g. - Anne felt that Gourmet coffee made her creative. Tom was influenced by cost (functional) and what his mother used (upbringing)
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epic about two friends‚ Gilgamesh and Enkidu. Gilgamesh is an oppressive king‚ and Enkidu is like the king of the animals. The establishment of their powerful friendship plays an avid role in the epic. The confrontation of these two characters serves to introduce the theme of friendship as a humanizing element. Enkidu moves from his primitive state into civilization in order to transform Gilgamesh into a more civilized state through their friendship. When Enkidu entered Uruk “[the people] hailed him
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03 December 2012 Word Count: 1575 Epitome of the Hero Courage‚ loyalty‚ honesty‚ and bravery are all characteristics that define the typical hero. Someone who goes through a challenge and overcomes it with extreme valor describes a hero. In The Epic of Gilgamesh‚ Gilgamesh portrays heroism with his equal Enkidu and they come out victorious. In the film The Hunger Games‚ main characters Katniss and Peeta also demonstrate heroism and survive the Hunger Games with boldness. While the heroes in both
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Hellenic society. Oedipus is an epic hero because he was a strong‚ powerful‚ part god‚ and was stronger than any king alive. He was a hero who showed skill and intelligence throughout his lifetime. Gilgamesh’s friendship with Enkidu show s his loyalty to people that show respect for his city and for himself. He shows his bravery and strength by fighting Humbaba the monster and returning homely safely without an injury. Which is not a simple task and no ordinary person would be able to
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Discuss the treatment of one of the following in The Epic of Gilgamesh: the notion of the monster. The stereotypical image of the monster ’ is generally viewed as some form of ogre‚ for example the ogre found in the fairy tale Jack and the beanstalk is an indication of many people ’s view. Other accepted stereotypes of monsters are found in mythology or legends‚ the Cyclops in Greek myth being another example‚ with its one eye and broad body‚ the Cyclops is a picture of fear
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pleasure regardless of who he offends. After becoming friends with Enkidu‚ who was sent to originally stop his evil wrongdoings‚ Gilgamesh started showing the characteristics that corresponded to an epic hero. He started doing worthy actions that involved him conquering Humbaba and vanquishing the Bull of Heaven‚ these acts began making him seem more immortal. Gilgamesh began accomplishing treacherous journeys; such as when he and Enkidu built a raft and sailed back to Uruk and when they battled the
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So the gods cried out to Aruru‚ the goddess or creation. Eventually Aruru created Enkidu to help Gilgamesh become a better ruler. Once Enkidu and Gilgamesh meet they embraced each other and created an everlasting friendship. Gilgamesh and Enkidu slay Humbaba and kill the bull of heaven. The Gods are angry so they decided that either Gilgamesh or Enkidu must be killed as a punishment. The Gods decided to kill Enkidu because they strongly desired to give Gilgamesh emotional pain eventually leading
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happens for a reason‚ and if it weren’t for Enkidu meeting Gilgamesh‚ maybe Gilgamesh never would have matured enough to gain the gratitude and praise of his people. Becoming immortal was ultimately what
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“Gilgamesh” being strange was when Enkidu was created by the gods’ to counter the harsh and egotistical ways of Gilgamesh. This was very strange to me because it was so unexpected. Normally a harsh and brutal king would die violently or be stopped by someone close to him. It was odd that someone had to be created to counter Gilgamesh being a tyrannical ruler. Later in the story Enkidu’s true purpose of being created was revealed. The gods’ didn’t necessarily want Enkidu to destroy Gilgamesh in order to
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a dynamic hero who transforms throughout the epic in four phases. The epic simply begins with Gilgamesh ruling the city of Uruk as an egotistical‚ self-centered tyrant. The gods observe Gilgamesh’s arrogance and send Enkidu to mentor him and teach him the value of people. After Enkidu and Gilgamesh prevail through the trials the gods sent them‚ they become too conceited and are punished for the transgressions. Due to his friend dying‚ Gilgamesh becomes extremely paranoid of death. He seeks immortality
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