Enron‚ what caused the ethical collapse? Q1. What led to the eventual collapse of Enron under Lay and Skilling? A1. There are many reasons‚ which led to the collapse of Enron. With the senior leadership of the company not holding/staying true to the company’s code of ethics‚ not enforcing many laws (which led to the company violating those laws). Therefore‚ the inability of the senior leadership to ensure that there are not only written practices as to how business should be done‚ but actually
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Chapter 8 Case Study - Under Armour .Read pages 261- 262 Kevin Plank: Under Armour 1. Chapter 7 distinguished between transformational‚ charismatic‚ and transactional leadership theories; which one of these best describes Kevin Plank? Explain and support your answer. Kevin Plank displays more of the transformational leadership theory. In each presentation that Plank presents he refers to passion‚ vision‚ and people. He had the passion to start up with a new product and to go up against a
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Journalists and public relations professionals have always been a topic of discussion in relation to their differences‚ similarities and how the two co-operate in the media. This particular point of study has forever been under scrutiny as it is argued whether journalists and PR people are friends or foes. This essay will give a brief history of both public relations and journalism‚ discuss the differences and similarities of the two‚ and look at how the two opposing sides are needed within the media
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Public relations describes the various methods a company uses to disseminate messages about its products‚ services‚ or overall image to its customers‚ employees‚ stockholders‚ suppliers‚ or other interested members of the community. The point of public relations is to make the public think favorably about the company and its offerings. Commonly used tools of public relations include news releases‚ press conferences‚ speaking engagements‚ and community service programs. Although advertising is closely
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The Enron Kaiwing Ho Ethics‚ Governance & Accountability BU.135.301.U2.FA12 Professor Crain November 21‚ 2012 Enron Since Enron Corporation has been bankrupt there were 20‚000 employees lost their jobs‚ medical insurance and average severance pay was only $4500. However‚ the top executives were paid bonuses totaling $55 million. In 2001‚ employees lost $1.2 billion in retirement funds and retirees lost $2 billion in pension funds. Yet‚ Enron’s top executives cashed in $116 million
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Journalism Studies‚ Volume 1‚ Number 2‚ 2000‚ pp. 303–321 Public Relations in Strategic Management and Strategic Management of Public Relations: theory and evidence from the IABC Excellence project JAMES E. GRUNIG AND LARISSA A. GRUNIG University of Maryland‚ USA ABSTRACT This article establishes the case for public relations as a critical component of an organization’s strategic management processes and of the subsequent strategic management of public relations in an effective organization
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ENRON Principles of Accounting Enron Key Players KENNETH LAY Former Enron chairman JEFFREY SKILLING Former Enron CEO DAVID DUNCAN Former Andersen partner NANCY TEMPLE Andersen lawyer THOMAS WHITE Secretary of the Army SHERRON WATKINS Enron vice president Enron started about 29 years ago in July 1985 in Houston‚ Texas.. A energy economist named Kenneth Lay became the CEO of Enron. Mr. Lay was a very optimistic
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wife and children‚ was a company created in 1998 by Enron ’s CFO‚ Andrew Fastow‚ to buy Enron ’s poorly performing stocks and stakes and bolster Enron ’s financial statements. Fastow proposed in October 1999 to Enron ’s finance Board the creation of LJM2 Co-Investment L.P. Fastow would act as general director of a much larger private equity fund that would be funded with $200 million of institutional funds. The question of Fastow’s dual role as Enron ’s CFO and LJM2 ’s general director was not viewed
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Singapore The roots of the public relations (PR) practice can be traced back to 1965‚ when Singapore regained its independence from its British colonists. Understanding the strategic location of Singapore‚ multi-national corporations began to set up their offices over here. The early role of PR practitioners – according to a research study conducted by Selina Lim‚ June Goh and Krishamurthy Sriramesh in their report ‘Applicability of the Generic Principles of Excellent Public Relations in a Different Cultural
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the iPhone when the product is ready for pickup. The target public is consumers as well as retail establishments that are aligned with the iPhone Maxx technology. Retail establishments in which Apple is in discussion with are McDonalds‚ Subway‚ New York Metro Transit Authority (MTA)‚ Bay Area Rapid Transit (BART)‚ and Best Buy. Analysis of PR campaign and Marketing There is a distinct difference between marketing and public relations; however‚ integrating both today has become a critical tactic
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