JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS Course Code Course Title Course Developer Content Editor Programme Leader JLS 610 Principles and Practice of Public Relations Ojomo W. Olusegun Dr. Adidi O. Uyo Christine I. Ofulue (Ph.D) National Open University of Nigeria Victoria Island Lagos. Chidinma Onwubere National Open University of Nigeria Victoria Island Lagos. Course Coordinator NATIONAL OPEN UNIVERSITY OF NIGERIA
Premium Public relations
Enron Case Study A company’s leadership and culture influences its business ethics. A company’s culture is known as the organizational culture. It is the actions and beliefs of individuals that work at the company. All the shared values and enforced policies contribute to organizational culture. “The leadership culture appears as an integral part of the organizational culture and it can have a positive or negative influence upon the latter.” (Popa‚ 2013‚ p. 179). The organizational culture
Premium Ethics Business ethics Management
Public Relations and Society | Assignment 1 | PR strategy of Hilton Hotels and Resorts | | | | | Module: BUSM 3071 Student no: 10010616 Module Leader: Christian Schnee Date: 19/11/2012 Hilton Worldwide is one of the world’s largest hotel companies‚ which operate more than 3‚700 hotels around the globe. The company’s flagship brand‚ Hilton Hotels and Resorts‚ has more than 540 properties in 78 countries across six continents. The Company stands as the stylish‚ innovative leader in the
Premium Public relations Hotel
MD. ZULKIPLI MATRIC NO : 1333430136 Dr. Abdullah bin osman Enron : Questionable Accounting Leads To Collapse History ENRON CORPORATION. Enron‚ a corporation headquartered in Houston‚ operated one of the largest natural gas transmission networks in North America‚ totaling over 36‚000 miles‚ in addition to being the largest marketer of natural gas and electricity in the United States. Enron managed the world’s largest portfolio of natural gas risk management contracts and
Premium Enron
“A white paper is a government report outlining policy or authoritative report on a major issue. White papers discuss a specific business issue‚ product‚ or competitive situation.” The Aftermath Affects On December 2‚ 2001‚ Enron filled for bankruptcy under chapter 11 of the US banking code. This sudden collapse of one of Fortune 500 largest companies shocked the world. Once the world’s largest energy company‚ Enron’s scandal became the largest bankruptcy recognition and was attributed as the
Premium Enron Stock market Corporation
The Illusion That Took the World by Surprise Enron: The Smartest Guys In the Room is a movie about Enron and how it fooled the world into believing it was one of the most stable and profitable companies in the U.S. This is very sad because many people believed in the figures Enron was producing and entrusted their life saving in Enron stock. The scandal didn’t just affect a small group of people but 10’s of thousands of people lost everything‚ due to an illusion. Kenneth Lay earning a Ph
Premium Enron
Enron The collapse of Enron Corporation an American energy‚ commodities and services based Company in Houston‚ Texas reinforces why unethical business practices are not the foundation for an enduring and sustainable enterprise. Good business practices is rewarding because it builds sustainable company‚ trust‚ integrity and organizational growth. In the article Enron ethics: Culture matters more than codes‚ reminded us that before the scandal‚ Enron appeared to have the best organization
Premium Business ethics Enron Ethics
1. The “crisis of confidence” on the public accounting profession was not something that happened overnight and it is not the fault of one group of people or individuals. The accounting profession is partly to blame for this crisis‚ as the necessary rules‚ regulations and guidelines were not in place to hold companies and accounting firms responsible for their actions. The lack of regulations also allowed companies to partake in misleading transactions. These transactions were perfectly legal
Premium Audit Auditing Accountant
collapse of Enron had substantial and far-reaching ramifications throughout the financial investment field‚ tax compliance professions and the accounting profession. Intense Congressional scrutiny resulted in a new era of transparency in financial reporting‚ stricter reporting standards as provided in Sarbanes-Oxley and substantial penalties for failure to comply with new financial reporting and tax compliance standards in the Internal Revenue Code (Bottiglieri et. al.‚ 2009) Enron Assignment
Premium Enron
Running Head: PUBLIC RELATIONS Public Relations: Tools and Techniques Answer 1 Evaluation of Public Relation Techniques Public relation is a procedure that is utilized by the organizations to enhance the company image. The prime objective this of marketing tool is to generate wakefulness among the public for the products and services of the Company. Effectiveness of public relations can be measured by analyzing the different aspects associated with its objectives. These are as follows:
Premium Public relations