what electronic forms of communication will be needed in the Public Relations field‚ heavy research was needed. I consulted not only books‚ but web sites as well. I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible. After sorting out my research‚ I came to these following conclusions: 1. Communications are widely used through out today ’s Public Relation firms. 2. Accessibility is the key to connecting with people
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Enron and How it Affected the Accounting Industry Enron once was one the United States largest energy company and was ranked Fortune’s seventh richest corporation in the United States. When Enron had a filed for Chapter 11 bankruptcy in 2001 it unraveled to be one the biggest accounting scandals in United States history. There are many factors that contributed to Enron’s demise but their aggressive and unethical accounting practices were the key component. As a result‚ the accounting industry
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CASE 4-1: Bessrawl Corporation Reconciliation of net income from U.S. GAAP to IFRS 2011 Net Income according to U.S. GAAP attributable to equity holders of Bessrawl Corporation ………… $1‚000‚000.00 IFRS adjustments: Add: Reversal of inventory cost written down to replacement cost….. 10‚000.00 Less: Additional depreciation of building after 2011 revaluation……..
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Introduction to Public Relations What is Public Relations (PR) Public relations (PR) is the way organisations‚ companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases‚ newsletters‚ public appearances‚ etc. as well as utilisation of the world wide web. PR and
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choice to pursue something that fit my personality. However did you know‚ “Public Relations Specialists held about 275‚200 jobs in 2008? “(Bureau of Labor Statistics‚ 5). Opportunities are best for college graduates who combine a degree in journalism‚ public relations‚ or another communications-related field with an internship in public relations. Vicki Nelson Director of Development for the Lampion Center Stated‚ “Public relations is telling stories‚ other people stories‚ but also listening”. Training
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10 Definitions of Public Relations 1. “Public relations is essentially a communication function‚ but with the emphasis on the two-way nature of the communications process.” –Book of “Public Relations Principles and Practice” by Philip J Kitchen 2. “Public relations adalah semua bentuk komunikasi yang terencana‚ baik itu ke dalam maupun ke luar‚ antara suatu organisasi dengan semua khalayaknya dalam rangka mencapai tujuan-tujuan spesifik yang berlandaskan pada saling pengertian” – (Frank Jefkins
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modern day PR is‚ Warnaby & Moss (2002) state that “Public relations is the art and social science of analyzing trends‚ predicting their consequences‚ counseling organisation leaders and implementing planned programs of action which will serve both the organization’s and the public interest.” This definition highlights several aspects that are important to a modern PR professional; trends‚ public interest & planned action. Modern public relations is always facing new challenges and trends as globalization
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What Are The Functions of Public Relations? Community Relations. Any organization must be seen as a good community citizen and should have the goodwill of the community in which it operates. An effective community relations program will need to be continuing and comprehensive. Organizations can implement various programs to improve community relations on a regular or even ongoing basis. So‚ clearly‚ one of the major functions of public relations is to bridge the business/community gap. When
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Public Relations in the Hospitality Industry Public elations practices and principles Imani Laport Imani Laport Public Relations Practices and Principles Midterm Reaserch paper Public Relations in the Hospitality Industry Public relations and the hospitality industry go hand and hand. Without the help of public relations the hospitality industry would not be successful. Public relations practioners have struggled over the years to find a sound definition for their work. It’s taken
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Case 1.1 - Enron Corporation ------------------------------------------------- Discussion 1 The parties we believe to be most at fault for the crisis in this case are a) the Audit Firm engaged in the Enron audit (Arthur Andersen); b) Enron Management (Kenneth Lay‚ Jeffrey Skilling‚ Andrew Fastow; and c) the SEC. The Public Accounting Firm: Arthur Andersen The auditor has the responsibility to evaluate the risk of material fraud‚ including: * Incentives and motives for fraud : Enron was a fast
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