2014 The Downfall of Enron Corporation “Ethics and integrity are at the core of sustainable long term success … Without them‚ no strategy can work and‚ as Enron has demonstrated‚ enterprises will fail. That’s despite having some of the ‘smartest’ guys in the room.” by Richard Rudden. As the quotation states‚ ethics and integrity play a key role in the success of any corporation; through these principles‚ companies can ensure their compliance with law‚ build a strong relation with their stakeholders
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Part B: What role did the CFO play in creating the problems that led to Enron’s financial problems? In order to prevent the losses from appearing on its financial statements‚ Enron used questionable accounting practices. To misrepresent its true financial condition‚ Andrew Fastow‚ the Enron’s CFO‚ takes his role involving unconsolidated partnerships and “special purpose entities”‚ which would later become known as the LJM partnership. Taking advantage from the SPEs’s main purpose‚ which provided
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The collapse of Enron case study Q1. The key stakeholders involved in‚ or affected by the collapse of Enron are: employees and retirees‚ thousands of them lost their jobs and the investment; the executives: Kenneth Lay‚ Jeffrey Skilling and Andrew Fastow they sold significant blocs of company stock‚ have conflicts of interests; government figures‚ Lay had close personal tie with the Bush family‚ Enron’s efforts influence policy making; regulatory authorities: Commodities Futures Trading Commission
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Professor: Blake Escudier Assignment 6: Public Relations Magida Taracena Andonie 02/016/2015 Public relations is “the profession or practice of creating and maintaining goodwill of an organization’s various publics (customers‚ employees‚ investors‚ suppliers‚ etc.)‚ usually through publicity and other nonpaid forms of communication” (Business Dictionary). Now a day almost every business counts with a public relations department. Public relations not only keep the business image but
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CASE 1.1 Enron Corporation “Think Straight‚ Talk Straight. “ This was the motto of Arthur Edward Andersen. He was the founder of the Arthur & Company‚ which was established to provide accounting‚ auditing and related services. Throughout his professional‚ Arthur E. Andersen career‚ relied on a simple‚ four-word motto to serve as a guiding principle in making important personal and professional decisions: “Think straight‚ Talk straight.” Andersen would prefer fewer clients‚ than having more
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1. what are public relations ?discuss its importance in a hospital and methods to promote good public relations. Ans:- Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.Their aim is often to persuade the public‚ investors‚ partners‚ employees and
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Public Relations As an IMC tool‚ PUBLIC RELATIONS can perform these tasks for us: * Promotion: Use techniques such as events‚ promos‚ and ads to create and stimulate public interest. * Internal Communications: Planned messages disseminated to company employees through a variety of communication channels‚ including newsletters‚ bulletin boards‚ posters etc. * Corporate Sponsorship: Providing support to an event or cause by devoting company resources in exchange for an opportunity
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responsible party‚ and officials have committed to holding the company accountable for all cleanup costs and other damage.[20] After its own internal probe‚ BP admitted that it made mistakes which led to the Gulf of Mexico oil spill.[21] BP public relations Initially BP downplayed the incident; CEO Tony Hayward called the amount of oil and dispersant "relatively tiny" in comparison with the "very big ocean."[25] Hayward also initially stated that the environmental impact of the Gulf spill would
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Nakayama: What do you think are the most important lessons to be learned from the Enron scandal? Hanson: The Enron scandal is the most significant corporate collapse in the United States since the failure of many savings and loan banks during the 1980s. This scandal demonstrates the need for significant reforms in accounting and corporate governance in the United States‚ as well as for a close look at the ethical quality of the culture of business generally and of business corporations in the United
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CASE 3 Enron: Questionable Accounting Leads to Collapse Once upon a time‚ there was a gleaming headquarters office tower in Houston‚ with a giant Tilted ―E‖ in front‚ slowly revolving in the Texas sun. Enron‘s suggested to Chinese feng shui practitioner Meihwa Lin a model of instability‚ which was perhaps an omen of things to come. The Enron Corporation‚ which once ranked among the top Fortune 500 companies‚ collapsed in 2001 under a mountain of debt that had been concealed through a complex scheme
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