that a brand is strong already. Note that years of existence do not also define a strong brand‚ rather to consider a brand a strong one the brand should have high brand equity; a clear brand positioning; and it must be competitive in the market. This study aims to assess one of the reputable apparel brands in the Philippines; Bench on its 25 years of existence. Keywords: Brand Equity‚ Brand Positioning‚ Competition IDENTIFYING A STRONG BRAND: AN ASSESSMENT Bench was founded
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CASE STUDY ATPB 313 – Accounting Theory & Practice SEM 2 2013/2014 (100 MARKS -10%) Instruction: Answer all of the following questions (10 marks for each question). CASE STUDY 1 (50 marks) Title: Motivation for earnings management among auditors in Malaysia Farisha‚ H.‚ Hafiza‚ A. H.‚ and Zalailah‚ S. (2012). Motivation for earnings management among auditors in Malaysia‚ Procedia - Social and Behavioral Sciences‚ 65(3)‚ 239-246. Required: 1. In your own words‚ summarize the article
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Shaffer Directed by Marc Shaffer Correspondent Hedrick Smith ANNOUNCER: It was a meteoric rise. VOICE: We will become the world’s leading company. ANNOUNCER: And a devastating collapse. VOICE: Enron is a corporate Chernobyl. VOICE: You had the entire system playing fast and loose. VOICE: It is not just Enron‚ it’s an industry problem. LYNN TURNER‚ SEC Chief Accountant (1998-2001): It is real‚ real damage to the country. ANNOUNCER: Why didn’t anyone sound an alarm? VOICE: The watchdogs work for executives
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INTRODUCTION: This case involves the suspect being arrested for public intoxication and unable to care for herself in violation of PC 647(f)-Public Intoxication. INVESTIGATION: On 03-06-16 at approximately 1728 hours‚ Officer Saunders #7720 and I responded to the School House parking lot located at 33 E. Green Street for a hit and run investigation (Refer to X/R# 16003385 for additional information). Upon our arrival‚ Officer Saunders contacted Suspect Sarah Marie Fierro who was standing on the
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the organization set the tone for the entire company‚ and in this case‚ many of the stakeholders‚ as well (Enron: The Smartest Guys in the Room‚ 2005). Sometimes‚ examples of what does not work‚ is an excellent way to understand more clearly why something does work. Insight into Enron provides just such an example. Top management it clear that the only important aspect was to make money and continually grow the stock prices (Enron: The Smartest Guys in the Room‚ 2005). Even though several employees
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Title------Critically examine both the tensions and shared interests in the relationship between public relations practitioners and journalists. As public relations and journalism‚ the PR practitioners and the journalist are always related to each other nowadays. Both of them are important factors of the modern mass media‚ which aim to influence public opinions since the early twentieth century (Coombs and Holladay‚ 2010). In order to sharp citizen’s opinions‚ Charron(1989) mentions that the PR
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Assignment: The Enron and World Com Scandals ACC/260 September 17‚ 2010 Pp 106-107 1. Which segment of its operations got Enron into difficulties? The segment of operations that started the difficulties with Enron went back to the guarantee of loans in order to bridge financing with investments of an outside investor that was never found. Documents were later forced to be restated with activities of other companies that had to be consolidated into Enron’s accounts. 3. Did Enron’s directors
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this paper is consider three possible rationales for why Enron collapsed—that key individuals were flawed‚ that the organization was flawed‚ and that some factors larger than the organization (e.g.‚ a trend toward deregulation) led to Enron’s collapse. In viewing “Enron: The Smartest Guys in the Room” it was clear that all three of these flaws contributed to the demise of Enron‚ but it was the synergy of their combination that truly let Enron to its ultimate path of destruction. As in any organization
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Behavior and the Failure of Enron Germaine Washington LDR/531 February 13‚ 2012 James Kaczynski Organizational Design and the Failure of Enron This is an analysis of how the application of specific organizational-behavior theories could have predicted the failure of Enron. Although there are many types of core topics of organizational behavior‚ the focus of this study will be on how leader behavior and power‚ and motivation contributed to the bankruptcy of Enron. In addition‚ a comparison
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Enron: The Smartest Guys in the Room The Enron scandal‚ revealed in October 2001‚ eventually led to the bankruptcy of the Enron Corporation‚ an American energy company based in Houston‚ Texas‚ and the de facto dissolution of Arthur Andersen‚ which was one of the five largest audit and accountancy partnerships in the world. In addition to being the largest bankruptcy reorganization in American history at that time‚ Enron was attributed as the biggest audit failure. Enron was formed in 1985 by Kenneth
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