Marketing Case Study (2) Godrej ChotuKool: A Cooling Solution for Mass Markets Q.1. Assess the business scenario for ChotuKool? What are the critical success factors for this product to succeed? ChotuKool falls in to the business of refrigeration‚ to understand the business better let us understand the overall refrigeration business But before that lets looks at the consumer durable market‚ the consumer durable market consists of products from watches to fans. With the help of the below mentioned
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Jitendra Kumar Chaurasiya PCOM no. : 166 IIM Lucknow KPCL Case Study Solution Problem at hand: This case is about KCPL which was started in 1945‚ by Mohan Kumar Gupta. It started business in the candy industry but subsequently moved to “Glucose biscuit” Industry with “MKG” brand. There were two national player “A-one and International biscuits” in the market. In year 1986-87 the company incurred losses. A-one with sales over 1200 tonnes/month wanted to increase its production capacity by
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wife and children‚ was a company created in 1998 by Enron ’s CFO‚ Andrew Fastow‚ to buy Enron ’s poorly performing stocks and stakes and bolster Enron ’s financial statements. Fastow proposed in October 1999 to Enron ’s finance Board the creation of LJM2 Co-Investment L.P. Fastow would act as general director of a much larger private equity fund that would be funded with $200 million of institutional funds. The question of Fastow’s dual role as Enron ’s CFO and LJM2 ’s general director was not viewed
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Ascendum Solutions is a worldwide information technology solutions providing company. They provide innovative technological solutions which are generated by businesses and the challenges they face while doing businesses. Ascendum Solutions India Pvt. Ltd. works with SMB’s and with organizations at enterprise level. Their portfolio includes many Fortune 1000 companies and helps them in solving their business challenges. Their success lies in
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Enron Case Study A company’s leadership and culture influences its business ethics. A company’s culture is known as the organizational culture. It is the actions and beliefs of individuals that work at the company. All the shared values and enforced policies contribute to organizational culture. “The leadership culture appears as an integral part of the organizational culture and it can have a positive or negative influence upon the latter.” (Popa‚ 2013‚ p. 179). The organizational culture
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Company Overview Aircraft Solutions (AS)‚ located in Southern California helps customers through all phases of new product development from prototypes to final large-volume production and assembly. Aircraft Solutions is a leader is design and fabrication of component product and services for companies in the electronics‚ commercial‚ defense and aerospace industry. AS’s mission is to provide customer success through machined products and related services and to meet cost‚ quality and schedule requirements
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FIFE SOLUTIONS LTD SECTION A: STARTING UP Fife Solutions Ltd‚ a firm of IT consultants was set up by Pradeep Sharma and Justyna Brown 10 years ago. It had always been their dream whist at University to set up their own business but immediately after graduating‚ they went their separate ways and gained experience in the IT field. A generous development grant from the government allowed them to pursue their dream and Fife Solutions was born. This new company allowed Justyna and Pradeep to play
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The Solution In Synaptics Solutions’ recommendation‚ Filton College chose to purchase some sort of Meru Networks wi-fi system. Synaptic Solutions began the changeover by disconnecting the legacy equipment thought to be causing the networking problems. Shortly thereafter‚ they began deploying the Meru Networks networking kit. Within the primary period‚ twenty-one Meru AP201 Entry Points (APs) have been set up through the entire WISE campus and a Meru MC3050 controller had been combined with
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About the Lima Tire Plant Located in Lima‚ Ohio‚ the plant building encompassed over 1.5 million square feet and was situated on 128 acres of land. About 1‚120 people were employed at the Lima location: 970 were hourly employees and 150 were salaried employees. The hourly personnel at the plant were unionized by the United Steelworkers (USW)‚ which had merged with the United Rubber Workers in 1995. The Lima Plant had undergone a $100 million expansion and modernization effort in 2000‚ which enabled
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Enron: The Fall from Grace/ The World’s Biggest Fraud Outline A. Enron’s History B. Overview of Enron’s Operations 1. Wholesale Services 2. Energy Services 3. Global Services C. Enron’s Timeline D. Enron’s Role in The Energy Crisis in California E. The Fall of Enron F. Why Enron Fell from Grace? G. The Crash of Enron 1. Key Management at Enron 2. Enron’s Auditor 3. Credit Rating Agencies 4. Investment Banks 5. Links with The Government (Bush Administration) 6. The Link of Enron with The British
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