SPD4287 Public Relations and Crisis Management Semester One‚ 2012/13 Group Project [pic] [pic] TABLE OF CONTENTS Item Content Page Executive Summary 1 Part A – Crisis Analysis 1. Crisis 2 – 3 2. Analysis 4 – 5 3. Response 6 – 8 4. Comment 9 5. Recommendation 10 Part B – Public Relations Plan 1. 5-step PR Management Process 11 – 14 2. Image Restoration 15 3. Reputation Rebuild 16 – 17 Executive Summary
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nearly any company can come face to face with a crisis situation which involves communication or in many instances‚ miscommunication. In some cases this could be rumor control and/or response‚ negative press or even breakdowns in crisis communication response. Whatever the situation‚ even the smallest of communication crisis can overwhelm even the strongest of companies. Crisis communication involves winning as well as keeping the confidence and trust of key factors (media‚ employees‚ management
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Enron‚ board governance and moral failings Gerald Zandstra Gerald Zandstra is Director of Programs at the Acton Institute for the Study of Religion and Liberty‚ Michigan‚ USA. Keywords Directors‚ Ethics‚ Responsibility‚ Corporate governance Abstract The failure of the Enron Corporation has brought attention to the roles played by the chief executive officer and other executives of the modern corporation. Its failure has also produced discussion of further regulations that will‚ it is hoped‚
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Introduction: Iceland: Iceland is a European North Atlantic country with a population of 321‚800 according to statistics Iceland (2013). Reykjavik is the capital and the Icelandic monetary unit is the króna – ISK. Iceland is a parliamentary constitutional republic with a stable democracy. Iceland has been known for its rich natural resources (fisheries‚ renewable energy and water)‚ as well as being a significant tourist attraction because of its amazing natural beauty and its famous volcanoes
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Enron: Shaping The Future of Ethics In Business “Give me the story– please‚ the story. If I can finally understand the case in simple terms‚ I can‚ in turn‚ tell the same story to the jury and make them understand it as well. I go about my life confused most of the time‚ but when I get something clear I usually can communicate it. Getting it clear is not the work of huge minds‚ which often are baffled by themselves‚ but the labor of ordinary minds that understand simplest of stories… most of all
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Greenwashing From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Greenwashing (a portmanteau of "green" and "whitewash") is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products (such as goods or services) are environmentally friendly. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment
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and Consequences of the Spanish Economic Crisis: Why the Recovery is Taken so Long? Summary: Spain is currently facing its worst crisis in the last fifty years. The crisis began as an extension of the international financial crisis‚ but the internal imbalances accumulated in the pre-crisis period aggravated the situation. At present their incomplete adjustment is making difficult the economic recovery. This paper describes the evolution of the economic crisis in Spain. The real estate sector and the
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Wal-Mart Group Case Study Team A Westley Bisson‚ Leah Bond‚ Ken Chrapkowski‚ Lisa Cochran‚ Christopher Cooper MGMT560PA – Ethics in a Global Marketplace June 17‚ 2012 Dr. Roger Fuller Southwestern College Professional Studies Wal-Mart Group Case Study Team A’s paper will provide an in-depth review of Wal-Mart’s ethical challenges at home and abroad along with how Wal-Mart continues to make corporate social responsibility a priority in its business across the globe. The teams review begins
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Eurozone Debt Crisis: The Exit | Subject: Money and Banking | Instructor: Dr. Nguyễn Thị Hoàng Anh | Name: Hoàng Trung Khánh Student ID: 1001036095 Class: K49CLC2 Eurozone Debt Crisis: The Exit Content I. The debate over salvation II. The narrow escape for Europe 1. Seeking for the cure 2. The half-finished dream of ‘Eurobond’ 3. The ‘Grexit’ plan 4. The return of Deutsche Mark III. The judgment time I. The debate over salvation The world
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Europe. Web. 9 Oct. 2011. . “Disadvantages‚ Problems and Negative Effects of NAFTA.” US Economy and Business - US Economic Indicators - US Economic News. Web. 09 Oct. 2011. . “ECB: Eurozone‚ European Crisis & Policy Responses.” ECB: European Central Bank. Web. 11 Oct. 2011. . “ECB: Eurozone‚ European Crisis & Policy Responses.” ECB: European Central Bank. Web. 11 Oct. 2011. . Economic Research - St. Louis Fed. Web. 11 Oct. 2011. . “The Effects of NAFTA on U.S.-Mexican Trade and GDP.” Congressional Budget
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