Business Strategy Enron Case Study 09/08/12 Enron Case Study: From Company to Conspiracy 1. What is the History of Enron‚ and what current situation does it find itself in? Enron was created by a combination of companies. These companies were Houston Natural Gas and InterNorth. These companies were merged together in July 1985. CEO of Houston Natural Gas‚ Kenneth Lay became chairman and CEO of the combined company. This happened in February 1986. The company changed its name to Enron on April 10th
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PORTERS Five Forces Model The porter’s five forces model argues that the more limited is the ability of the firm to raise the prices and earn greater profits. A competitive force plays an important threat in reducing the profit to the company. Bargaining power of Suppliers Suppliers always play vital role in any industry because the quality of the raw materials will influence the value of the finished goods that are delivered by that organization. If the supplier’s power is high it will increase
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Porter’s Five Forces Levi’s Strauss Power of buyers is high. * Even though Levi’s is a hallowed name in the market‚ the power of buyers is relatively high considering the fact that they can easily change to other brands. * Switching cost is low. * Power of buyer is high because the product is standardized. Power of suppliers is low. * Competition within manufacturer is high since it is mass-produced. * Manufacturer is located in many third world countries:
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The bargaining power of customer is high because they can cheaply and easily change. The demand is very elastic and the information is not asymmetric. First because the market is price in-elastic. The change in the price of the product does not cause a significant change in the demand of the product. And also because most of the products are standardized‚ it is difficult to respond to consumers requirements in constantly innovating and creating additional value. Consumers have more choices but
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ENRON: A FINANCIAL REPORTING FAILURE? Anthony H. Catanach Jr.1 Associate Professor 610-519-4825 anthony.catanach@villanova.edu and Shelley Rhoades-Catanach Associate Professor Both at Villanova University College of Commerce and Finance Department of Accountancy INTRODUCTION The dramatic collapse of Enron Corporation‚ following a series of disclosures of accounting improprieties‚ has led many to question the soundness of current accounting and financial reporting standards. Within Enron’s reported
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“Sony Drops Price of Playstation 3” Assignment 2 Week 3: Industry Analysis The article “Sony Drops Price of Playstation 3” discusses Sony’s Playstation 3 and its strategy with cutting the price of its PlayStation 3 by 25%‚ from $399.99 to $299.99. This is a business decision by Sony with hopes that it will generate increased demand for a videogame console that has undersold compared to Microsoft’s X Box 360 and the Nintendo Wii. As the gaming continues to grows‚ the Threat of Entries continues
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decision points since strategic moves don’t have a single possible pathway. For instance‚ a pharmaceutical firm might grow its global footprint by first broadening its product arenas then using this foundation to broaden its geographic market arenas. 5. ECONOMIC LOGIC The economic logic element
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Michael Porters competitive force model is used to displays how information technology can upgrade the competitiveness of a corporation. It is also used to develop strategies to increase competitive edge. Competitive strategy must grow out of a sophisticated understanding of the structure of the industry and the industry is constantly changing. Regardless of the industry‚ Michael Porters five forces will bring forward your strengths and weakness. The five forces are: The threat of new entrants‚
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Porter’s Five Force Model Threat of New Entry In terms of the amusement park industry‚ the entry barrier is high due to the need to invest large amount of financial resources. In addition to the amusement park required land for a full scale development. This factor is important because Hong Kong has a high land price real estate market. Threat of Rivalry It is important to consider with lack of differentiation‚ visitors’ choice will greatly over the price and service‚ thus causes pressure
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The Enron scandal‚ revealed in October 2001‚ eventually led to the bankruptcy of the Enron Corporation‚ an American energy company based in Houston‚ Texas‚ and the de facto dissolution of Arthur Andersen‚ which was one of the five largest audit and accountancy partnerships in the world. In addition to being the largest bankruptcy reorganization in American history at that time‚ Enron was attributed as the biggest audit failure.[1] Enron was formed in 1985 by Kenneth Lay after merging Houston Natural
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