derives from the (healthy) relationships with the following audiences: • customers • investors • employees • competitors • the local community • government‚ and • the public at large Corporate reputation is formed by all the different stakeholder groups of the organisation in response to information received‚ and experience of the organisation. The various groups take different cues and different sets of attributes into account and each will give these a different weighting. This is why
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Corporate Responsibility (2) Stakeholder perspective Obesity and fast food Use the stakeholder analysis to look at the impact of fast food (eg MacDonald’s) on each stakeholder group. Should the sale/marketing of fast food be regulated/ restricted? If so why? If not‚ why not? Childhood obesity has been labeled one of the most serious public health issues if the 21st century. 42 million of the children under five years old are overweight all over the world‚ in
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Ten Things You Can Do to Avoid Being the Next Enron May 29‚ 2009 Document Ten things your company can do to avoid being the next Enron: 1. Examine your ethical climate and put safeguards in place. Corporations are composed of cultures. Take a good close look at your culture. What are the norms of behavior? What is valued? Are employees rewarded for succeeding at any cost or are they urged to be shepherds of the corporation’s reputation as well as its assets? What pressures do they face to commit
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April 21‚ 2003 The Enron Collapse Was Enron’s collapse due to a failure in the standard setting process? Why or why not? The Enron collapse was by no means due to a failure in the standard setting process instead‚ the collapse resulted from Enron’s fast growing rate and its highly “creative” management team who at one point just lost control of the business. The company stopped doing what it was known for doing best‚ energy generations‚ and began exploring and operating in a new and unknown
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P2: Describe the key stakeholders who influence the purpose of two contrasting organizations. Google A stakeholder in a business is any individual or group with an interest in the decisions made by that company. Some of the stakeholders are internal to the business‚ such as its employees. Some are external to the business such as Google users. The key stakeholders in a business are customers‚ suppliers‚ employees‚ local and national communities and government. Employees- employees are one
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Business Environment P2 Describe the different stakeholders who influence the purpose of two contrasting businesses. Blackpool pleasure beach A stakeholder is someone who is affected by the business either in success or failure. The stakeholders of Blackpool pleasure beach are: The owners of Blackpool pleasure beach are: Amanda Thompson and her brother Nicolas Thompson who is the deputy manager. It has always been a family run business and has been passed down by other family members. Without
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How might theories of leadership and group identity help to explain the Enron collapse? Leadership means to motivate‚ influence and enable others to helps contribute towards the sucess of the organisation. The leadership of a company is one of the biggest reasons why a company will either fail or suceed. The leadership is the reason why Enron as a company failed‚ the leaders were inside trading with the companies stock shares for almost 10 years‚ which caused them to lose over 11 billion dollars
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Kenneth Lay founded Enron in 1985. Two years after its founding‚ the company becomes embroiled in scandal after two traders begin betting on the oil markets‚ resulting in suspiciously consistent profits. Enron’s CEO‚ Louis Borget‚ is also discovered to be diverting company money to offshore accounts. After auditors uncover their schemes‚ Lay encourages them to "keep making us millions". However‚ the traders are fired after it is revealed that they gambled away Enron’s reserves‚ nearly destroying
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Which segment of its operations got Enron into difficulties? The fall of Eron has understandably generated significant interest in the professional literature as well as in the popular press. The activities and events underlying Enron’s collapse are manifold‚ but several stand out as particularly noteworthy. One is the use of special purpose entities (SPEs). Although SPEs often serve legitimate economic purposes and are still in use today‚ Enron used several of them to hide debt and to overstate
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“Describe how Enron could have been structured differently to avoid such activities” Enron consisted of a Board of Directors‚ Chief Executive Officer (CEO)‚ Chief Operating Officer (COO)‚ Chief Financial Officer (CFO)‚ Chief Accounting Officer (CAO) and a plethora of other officers. The upper level structure of Enron was normal compared to many other large businesses. The Board of Directors is charged with making policies for the company and the CEO and other officers are responsible for carrying
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