AUD610 SUMMARY OF CASE “ENRON” Prepared for: DR NOOR MARINI Prepared by: AFNANIN BT ABD AZIZ 2012212966 NOR IDAYU BT ISA 2012485132 SITI NORFAZILAH BT HAMIRUDDIN 2012670652 NOOR PARIHA AMIN NUDIN 2012660688 NURFARAHANIM BT MOHD SABRI 2009449842 ACKNOWLEDGEMENT Without the assistance‚ cooperation and guidance of several parties‚ this assignment would not be achievable. We
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Enrons Fall Kenneth Lay – CEO Auditors – Arthur Anderson Jeffrey Skilling – Consultant‚ Hired as a young consultant‚ as due to deregulation‚ Enron incurred massive debts. Jeffrey skilling was hired to come up with innovative new ideas. His revolutionary idea for Enron was to ‘create a gas bank in which Enron would buy gas from a network of suppliers and sell to a network of consumers‚ contractually guaranteeing both the supply and the price‚ charging fees for the transactions and assuming the
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The atmosphere at Enron was highly competitive. Enron rewarded cleverness and pushing the envelope. Enron’s former president and CEO Jeffery Skilling encouraged employees to be "independent‚ innovative‚ and aggressive.") The aggressiveness of the culture at Enron was increased by a rigorous and threatening evaluation process for all employees that became known as "rank and yank." "Enron’s employees annually ranked their fellow employees on a 1 (best) to 5 (worst) scale. Each of the company’s divisions
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Synopsis Enron was believed to be the company to take over the world in the 1990’s. The company was growing at exponential rates that were unheard of at the time. It was ranked among the 7 top corporations in the world peaking at a net worth of $70 billion. The company’s overwhelming wealth and success gave birth to some overconfident and ultimately greedy people within the company. In the end‚ Enron fell due to falsification of financial records‚ reporting profits well in excess of the actual. “On
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tells the public or someone in authority about alleged dishonest or illegal activities. However‚ Sharron Watkins only blew the whistle internally and so did not do everything she was morally required do as Vice President of Corporate Development for Enron. 1. Sharron Watkins ignored the first signs of fraud in a selfish pursuit to develop her own career. When first warning signs of fraud happened in 1996 Watkins protested against them to higher management however got no response. Instead of alerting
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ENRON Background and Overview: Enron was famous in the business world. Known as the innovator‚ technology powerhouse and a corporation. It was named the America’s most innovative company for six years by Fortune’s Most Admired Companies survey. The fall of Enron in 2001 shattered not just the business world‚ but also the lives of the employees and the people who believed that their soar to greatness was genuine. It turns out to be the America’s biggest corporate bankruptcy. Before the
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Prepare to make an in-class 5 minute slide presentation Slide #1 – title slide‚ name‚ client‚ Challenge Slide #2 – The IMC format – explanation Slide #3 – The Big Idea and IMC tools used Slide #4 – The Evaluation–how program was measured Slide #5 - Your Recommendations – what would you do? Select one of the IMC cases and write a 2-page summary of the research data found in periodicals‚ journals or online articles‚ on how the campaign was created and implemented http://adage.com/ar
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1. What did Arthur Andersen contribute to the Enron disaster? Arthur Andersen (AA) contributed to the Enron disaster when AA consulting became its own separate entity‚ named Accenture. Revenues from consulting services surpassed revenue from auditing services. A natural competitiveness grew between the two rivals and this is where the problems began to start. Management held maximinizing revenues as their primary focus of success and promotions/bonuses were based on this factor. The CEO of AA‚ Joe
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CASE STUDY. my personal point of view.. 3. IF ALL PUBLICLY TRADED FIRMS ARE OPERATING WITHIN THE SAME BASIC CORPORATE GOVERNANCE SYSTEM AS "ENRON"‚ WHY WOULD SOME PEOPLE BELIEVE THIS WAS AN ISOLATED INCIDENT‚ AND NOT AN EXAMPLE OF MANY FAILURES TO COME? The answer to this question lies within the minds of the Enron Managers rather than with the business environment. Most likely‚ these managers are well-educated and may have come from rich families. If this is so‚ then the logical thing
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Ethical Behavior Analysis of Bernie Madoff & Enron Ethics‚ ethical values‚ and social responsibility should all work in unison in a corporate business structure. These key traits are better defined as maintaining overall good business morals‚ obtaining employees who possess personal ethical values‚ and finally to behave ethically and with sensitivity toward social‚ cultural‚ economic and environmental issues. For a business to better ensure these quality business traits a code of ethics should
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