that a brand is strong already. Note that years of existence do not also define a strong brand‚ rather to consider a brand a strong one the brand should have high brand equity; a clear brand positioning; and it must be competitive in the market. This study aims to assess one of the reputable apparel brands in the Philippines; Bench on its 25 years of existence. Keywords: Brand Equity‚ Brand Positioning‚ Competition IDENTIFYING A STRONG BRAND: AN ASSESSMENT Bench was founded
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Wal-Mart Group Case Study Team A Westley Bisson‚ Leah Bond‚ Ken Chrapkowski‚ Lisa Cochran‚ Christopher Cooper MGMT560PA – Ethics in a Global Marketplace June 17‚ 2012 Dr. Roger Fuller Southwestern College Professional Studies Wal-Mart Group Case Study Team A’s paper will provide an in-depth review of Wal-Mart’s ethical challenges at home and abroad along with how Wal-Mart continues to make corporate social responsibility a priority in its business across the globe. The teams review begins
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The case study “HOW THE MILK SPILLED” revolves around PARMALAT‚ one of the biggest & most successful companies of Italy‚ The case discusses the unethical issues prevailing in the company as the company has been using false accounting & complicated financial systems to create a picture of financial health‚ misleading investors as well as analysts. The company‚ PARMALAT was set up by Calisto Tanzi in 1960s. He inherited his family business that was started by his grandfather
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of the Enron Scandal The Enron scandal is one that left a deep and ugly scar on the face of modern business. As a result of the scandal‚ thousands of people lost their jobs‚ some people lost their entire pensions‚ and all of the shareholders lost the money that they had invested in the corporation after it went bankrupt. I believe that Kenneth Lay‚ former Enron CEO‚ and Jeffrey Skilling behaved in an unethical manner without any form of justification‚ but the whistleblower‚ former Enron vice president
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I’m known for medical myth busting that cold weather makes you more likely to catch a cold‚ I ‘m sorry to say that this continues to be a myth; research doe not support this. This latest study‚ published in the Proceedings of the National Academy of Sciences‚ researchers showed that cells kept at 37 degrees Celsius were more likely to undergo apoptosis (basically‚ cell suicide) than cells kept at 33 degrees Celsius; apoptosis is a way that we protect ourselves from infection. If the infected cells
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DEMAND FOR TEA EXCEEDED THE SUPPLY‚ DRIVING UP ITS PRICE (A Case Study Analysis) Presented to the Faculty of NATIONAL UNIVERSITY COLLEGE OF BUSINESS AND ACCOUNTANCY Manila‚ Philippines under the advisory of Prof. IRENEO R. AGUILAN In Partial Fulfillment of the Requirements for the Subject MACROECONOMIC THEORY 1st Semester‚ AY 2012-2013 Presented by Baja‚ Mark Joseph E. Buenaventura‚ Ariel B. Gabito‚ Charlene T. Tullao‚ Perlene Marie G. Young‚ Camela M. September 10‚ 2012
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Weather Effects on Aviation Infrared Systems Embry-Riddle Aeronautical University Abstract Infrared (IR) systems utilize electromagnetic energy of specific wavelengths emitting from bodies to accomplish an end goal of the system (Smith‚ 2005). Examples of these goals in aviation are imaging‚ detection‚ tracking‚ and targeting. Infrared systems are also used in other aviation areas such as weather equipment or air to ground targeting systems‚ but this paper will focus on systems specifically
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ENRON Enron shocked the world from being “America’s most innovative company” to America ’s biggest corporate bankruptcy at its time. At its peak‚ Enron was America ’s seventh largest corporation. Enron gave the illusion that it was a steady company with good revenue but that was not the case‚ a large part of Enron’s profits were made of paper. This was made possible by masterfully designed accounting and morally questionable acts by traders and executives. Deep debt and surfacing information about
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the impact of environmental factors on international projects. The ethical dilemma about the above mentioned topic is about to motivate or force the employees and worker to work and perform their responsibilities in the inclement weather. If we look at the case study of module 6 about the Franklin Equipment‚ Ltd and its prospect project in the Abu-Zhabi‚ it is the country that is located in the dessert region; therefore‚ the unbearable extraordinary temperature will be key and utmost barrier to
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was coined by New York environmentalist Jay Westerveld[3][4][5] in a 1986 essay regarding the hotel industry’s practice of placing placards in each room promoting reuse of towels ostensibly to "save the environment". Westerveld noted that‚ in most cases‚ little or no effort toward waste recycling was being implemented by these institutions‚ due in part to the lack of cost-cutting affected by such practice. Westerveld opined that the actual objective of this "green campaign" on the part of many hoteliers
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