University of Westminster “Integrated marketing communications are far from reality in most companies. A number of strong barriers prevent IMC from being implemented quickly and efficiently.”- De Pelsmacker Managing Marketing Communications 2011 Introduction Integrated Marketing Communications‚ (IMC) has been one of the major communications developments in the last decade of the 20th century (Kitchen & Schultz 1999‚ 2000) It is regarded as a fundamental paradigm shift in the thinking
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1. How would you describe Zara’s financial performance? Since only Inditex historical financials are shown in the case‚ we took the financials of Inditex to describe Zara’s financial performance. It is reasonable to take Inditex financial data because Zara made up 76% of Inditex’s sales in 2001. Zara (Inditex) Financial Performance in 1996-2001 1996 1997 1998 1999 2000 2001 Liquidity Ratio (current ratio) 0.81 1.00 0.88 0.87 0.90 1.02 Leverage Ratio (debt/ equity) 1.98 1.84 1
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Dissertation BA (Hons) Fashion & Textiles “How has the fashion industry been affected by social media?” By Sameela Arshad 1016583 1 Abstract Many writers have attempted to discuss the question of how social media affects the fashion industry and other industries in this respect. However‚ with the current rate of technological advancements‚ the world is forced to adapt to current trends and crazes with the current being social media‚ which in turn is affecting all industries. This research paper
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warehouse management: a fast-fashion case study Anna Corinna Cagliano‚ Alberto DeMarco and Carlo Rafele Warehouse management Abstract Purpose – The purpose of this paper is to present an analysis of how different sourcing policies and resource usage affect the operational performance dynamics of warehouse processes. Design/methodology/approach – The system dynamics (SD) methodology is used to model warehouse operations at the distribution centre of a leading fast-fashion vertical retailer. This
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Management Assignment Zara fashion Zara is a clothing and accessories retailer selling stylish apparel at affordable prices‚ and it is also the most profitable brand of the Spanish clothing retail group Inditex SA. Ortega planned for this new Zara outlet‚ located near his factory in La Coruna in northern Spain‚ to sell this overstock merchandise himself. Since then‚ Zara has expanded into 500 stores in 68 countries as of January 2007 and has become a leader in customized fashion retailing. This assignment
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International Journal of Marketing Studies; Vol. 4‚ No. 5; 2012 ISSN 1918-719X E-ISSN 1918-7203 Published by Canadian Center of Science and Education Planning the Impossible with Lighting Solutions: A Strategy to Enter Brazil Sylvain Charlebois1‚ Meera Haque1‚ Caleigh Nevin1‚ Alicia Savile1‚ Dana Husain1‚ Maggie Chen1‚ Benjamin Bickers1 & Dave Howard1 1 College of Management and Economics‚ University of Guelph‚ Guelph‚ Canada Correspondence: Sylvain Charlebois‚ College of Management and
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Twitter‚ etc.. and fashion blogs‚ not only stand as a free online marketing platforms for the luxury brands and designers‚ but also as a tool to interact with the public. Small emerging brands and large fashion houses alike have tapped into this influence to reach new customers and generate real‚ honest communication. This study focuses on how current developments of social media contribute to the growth of relationship between the brands and the general public in the fashion industry. Interaction
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What is the Role of Fashion Promotion Within the Fashion Industry‚ and how will it develop in the next five years? I am going to write about what the role of fashion promotion is within the fashion industry and discuss how it might develop in the next five years. To do this I shall review what fashion promotion is by defining it and finding out how‚ when and where it started. To understand what fashion promotion really is in a contemporary context I shall broadly look at how it is used and what
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Innovative Integrated Management System (IIMS) for Sustainable Food Industry Assoc. Prof. Dr. Prasert Suttiprasit Director of The Centre for Standards and Quality Development of Production and Services Sukhothai Thammathirat Open University Nonthaburi 11120‚ Thailand Tel. +668-1346-9000 Email. prasert_sp@yahoo.com ABSTRACT It is evident that the long-term survival and growth of global food industry depend on the availability and efficient use of raw materials‚ energy and water and other
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insights from the global clothing industry—the case of Zara‚ a fast fashion retailer Nebahat Tokatli* Abstract Until recently‚ Zara‚ a major international clothing retailer and pioneer of ‘fast fashion’ principles‚ kept almost half of its production in Spain and Portugal‚ earning the reputation of being one of the exceptions to globalization. Since the 1980s‚ the existence of such exceptions has been fueling an expectation that the production of high-quality fashion garments and tailored suits would
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