MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.2 Case Ford Hybrid Car Case By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are located in
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priced European car rental business founded by easyJet pioneer Stelios Haji-Ioannou. EasyCar had just reached breakeven in 2002 on sales of 27 million [pounds sterling]‚ and had as its goals to reach sales of 100 million [pounds sterling] and profits of 10 million [pounds sterling] by the end of fiscal year 2004 in order to position itself for an initial public offering. To do this would require opening new locations at a rate of two per week and expanding its fleet of rental cars from 7000 to 24
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GLOBAL ENTERPRISES‚ (GEI) GEI is a long-term military contractor and manufacturer of protective body armor‚ munitions equipment‚ and armored vehicles‚ with annual revenues of $300 billion. GEI employs 140 workers each highly paid union technicians and mechanics‚ members of the Union of Munitions and Armor Workers (UMAW). GEI manufactures protective body flak jackets‚ night vision rifle scopes and armored tank vehicles for the US military. Contrary to international law and treaties
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Case study on Smart Cars entering Nigeria and how it can be a success after its launch in Indonesia. Lagos‚ Nigeria is one of the fastest growing cities in Africa continent and is in a desperate need of the automobile industry. The car black market and high taxes are killing the automobile industry in Nigeria. Smart cars would prove to be a boon for the country‚ both economically and environment. South Africa wants to support Nigeria set up the automobile industry in Nigeria‚ which would provide
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Decision and Background: Jennifer Hyman and Jennifer Fleiss‚ positioned separately as CEO and president for Rent the Runway‚ should decide whether to raise a new funding round ahead of schedule as well as whether to expand their business in new direction‚ delivering women’s dreams instead of just value and convenience. The company is measured nearly breakeven in first year assuming to grow steadily. Based on feedbacks from customers‚ the demand is strong on styling advice as younger women‚ RTR’s
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2013 BUS 630 Week 2 Assignment MaxiFlow requires direct materials costs which total $135 per unit‚ while Alaska’s direct materials requirements total $110 per unit. Direct labor costs per unit are $75 for MaxiFlow and $95 for Alaska. Auerbach Enterprises uses machine hours as the cost driver to assign overhead costs to the air conditioners. The company has used a company-wide predetermined overhead rate in past years‚ but the new controller‚ Bennie Leon‚ is considering the use of departmental overhead
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INTODUCTION Small and medium enterprise(SME’s) in India have a very important place in the Indian economy. Their contribution in terms of production‚ export‚ export‚ employment generation and all round growth of the country is well known. The role of SME sector in the nation building is well recognized not only in India‚ but also across the globe. The industrial engines of Japan‚ china‚ US‚ Germany and Taiwan are also driven by the SME sector. Finance/credit is the most critical component in any
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regulations on rent. While there have been successes‚ some may say like Germany today‚ the current systems in place in the US are not prepared for the installment of rent control. There are many reasons that the City of Portland should not intervene in the housing market by introducing or continuing the practice of rent control. Rent control‚ in its simplest terms‚ has one goal: to make affordable housing for lower income persons. This goal is sensible‚ yet the implications of rent control are very
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debates over whether rent control benefits the economy‚ tenants‚ or landlords. This is a tricky subject‚ because not every group will benefit at the same time‚ it is a balancing act with the tradeoffs that occur. Rent control can be defined as “a system in which the local government system is in charge of determining how much rent can be charged for an apartment unit‚ or house” (Rent Control). If you ask an Economists there opinion on the situation‚ they will often criticize rent control‚ arguing that
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There’s a scene in the new musical "RENT" that may be the quintessential romantic moment of the ’90s. Roger‚ a struggling rock musician‚ and Mimi‚ a junkie who’s a dancer at an S/M club‚ are having a lovers’ quarrel when their beepers go off and each takes out a bottle of pills. It’s the signal for an "AZT break‚" and suddenly they realize that they’re both HIV-positive. Clinch. Love duet. If you don’t think this is romantic‚ consider that Jonathan Larson’s sensational musical is inspired
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