SHRI VAISHNAV INSTITUTE OF TECHNOLOGY AND SCIENCE SCHOOL OF BUSINESS MANAGEMENT A SYNOPSIS ON A STUDY ON HOW LOCAL BRAND BECOMES A Global BRAND For the partial fulfillment of award of the degree MASTER OF BUSINESS ADMINISTRATION 2012 SUBMITTED TO DEVI AHILYA UNIVERSITY‚ INDORE GUIDED BY- SUBMITTED BY DR.SAURABHI CHATURVEDI VIVEK SOLANKI
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Helton v Glenn Enterprises is a case in Tennessee involving a hotel and a guest. The guest drove a large rig that hauled a drag racing car. The hotel did not have sufficient parking for Mr. Helton’s rig. Close to the hotel was an area where Mr. Helton parked his rig. The area was lined for parking spaces and Mr. Helton observed a bus load of guests getting off of the bus and coming into the hotel. Mr. Helton asked the hotel front desk clerk if it will be all right to park his rig there. The clerk
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Executive Summary: Circus Circus Enterprises is a leader and will continue to be in the gaming industry. In recent years‚ they have seen a decline in profit and revenue; management tends to blame the decrease on continuing disruptions from remodeling‚ expansion‚ and increased competition. Consequently‚ Circus has reported decreases in its net income for 1997 and 1998 and management believes this trend will continue as competition heightens. Currently the company is involved in several joint ventures
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in my third year of university‚ I have a chance to study Service Design Innovation course. Many people including me asked me different kinds of the same question: “What is this course and What have been your experience from this course?”. It is quite hard for me to answer these questions at first. But now‚ I can confidently say that there are many happy moments and hard time so. But Each person has different experiences in learning this subject. For example‚ some might get more joyful or boring
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New York’s Rent Control Program is the longest one in the country started at 1943. It was a controlled mechanism sponsored by the government to help keep the rent low and reasonable. New York City rent control sponsored by the state of New York and there was a national system as well. It was a way of keeping increases every year‚ as the rent went up‚ to the certain percentage per year. It meant that people who had middle income can afford living in the city‚ and it have been that way ever since.
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gaps model of service quality was first developed by a group of authors at Texas A&M and North Carolina Universities‚ in 1985. Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses‚ the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the gaps existing in organization – consumer environments. Theory of the Gaps Model Perceived service quality can be defined
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A STUDY ON RELATIONSHIP BETWEEN QUALITY OF SERVICE AND STUDENTS’ SATISFACTION AT UNIVERSITY CAFETERIA 1. BACKGROUND OF THE STUDY The college student market is currently influencing the expansion of university food services. Due to the dining unit options as well as increasing off campus competitors‚ college students are not tolerating poor quality of food served by university dining services. The college student market is currently influencing the development of institutional food service
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STUDENT SERVICE ENTERPRISE INVENTORY SYSTEM A Concept Paper Presented to The Faculty of the College of Computer Studies Central Philippine University Jaro‚ Iloilo City‚ Philippines In partial fulfilment Of the Requirements in CS318 – Research Methods in IT By JanelynGrasparil BSIT – 4 July‚ 2012 CHAPTER 1 INTRODUCTION Overview of the Current State of Technology With the power of technology nowadays‚ people
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must look at delivering the service with the best quality in order to attract the most customers and have a competitive advantage over their rivals. The focus of this thesis will be only on horse racing and XYZ LTD as the company also offer to the public the possibility to bet on international football matches as well. It analyses the customer satisfaction on the different aspect of the service offered by XYZ LTD and also the expectation of the customers about the service before and their perception
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Case Study of “Beacon Car Rental” Henry was the senior vice president of operations. Tony was the chief marketing officer‚ and they were talking about Beacon’s latest acquisition—VillageCar. But they seemed to have different opinions on it. The most important thing was—could an auto rental company fully integrate its car-sharing start-up without losing customers? A week later Henry went to Tony’s office and set a paper down on his desk; it was an article from the Journal of Consumer Research which
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