ENTERPRISE BUILDS ON PEOPLE When most people think of car rentals firms‚ the names of Hertz and Avis usually comes to mind. But in the last few years‚ Enterprise Rent-A-Car has overtaken both these industry giants and today it stands as both the largest and the most profitable business in the car rental industry. In 2001‚for instance the firm had sales in excess of $6.3 bn and employed over 50‚000 people. Jack Taylor started Enterprise in St Louis in 1957.Taylor had a unique strategy in mind
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Analysing alternative methods How would enterprise rent-a-car meet their customers’ future expectations? 1. Enterprise can use independent third party to do customer survey‚ in order to obtain accurate feedback from their customers that reflect their expectations about the future service offered by enterprise. Some of advantages and disadvantages of the first alternative method are illustrated below: Advantages Disadvantages • Knowing weaknesses would be a lot faster and easier. • Extra salary
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Measuring the services quality of Celcom Broadband in Politeknik Kota Kinabalu Azrin Bin Jalasi Jabatan Perdagangan Politeknik Kota Kinabalu azrin@polikk.edu.my Noorain Imbug Jabatan Perdagangan Politeknik Kota Kinabalu Noorain@polikk.edu.my Ramdan Ali Jabatan Perdagangan Politeknik Kota Kinabalu Ramdan@polikk.edu.my Abstract The main focus of this study is to investigate the customers’ satisfaction towards the Celcom Broadband services quality in Politeknik Kota Kinabalu
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Enterprise Rent-A-Car For a business it is very important to find the best location. Making that decision can help you to get more customers and operate efficiently and gaining profit. The largest car rental company in UK and they tried to keep their personal feel of a small business. Managers of branches are given the control and freedom to do what they want to their branches and see to the need for their local area and operate upon it. In that perspective the company set its own values and
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Enterprise Rent-A-Car | Case # 1 | Enterprise Rent-A-Car has started its operations in 1962 by establishing and successfully developing a new niche in the car renting industry. The business had strictly focused on replacing local citizens’ cars due to repairs. Later on Enterprise started to serve two additional segments‚ leisure & discretionally rentals and business rentals. Newly launched segments were successful; however the main focus of Enterprise continued to be the initial
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Analyze enterprise’s service quality survey. What information is it trying to gather? What are its research objectives? The company is trying to gather the following information Level of Customer satisfaction‚ customer friendly process information‚ employee efficiency‚ customer expectation‚ information to decide the product mix‚ market segmentation and targeting‚ customer loyalty and demand forecast The research objective of the company is to know its customer expectation and market opportunities
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Business case studies Recruitment and selection at Enterprise Rent-A-Car Teacher: Timmy Norris Author: Johnny Gat Date of submission: 4th of May Introduction Enterprise Rent-A-Car is a car rental company established in St. Louis‚ Missouri in 1957 by Jack C. Taylor. Its original name‚ “Executive Leasing Company”‚ was renamed to “Enterprise” in honor of the U.S.S. Enterprise aircraft carrier‚ which Taylor served on during World War II. In 2009‚ Enterprise became a
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Subject: Competitive Advantage‚ Car Sharing and Strategic Approach: Assessment‚ Impact and Recommendations To: Andy Taylor‚ CEO From: Jason Gonzales‚ VP Strategy ______________________________________________________________________ Introduction This memo addresses three key issues: Enterprise Holdings’ current competitive advantage‚ the impact of the car sharing business on the structure and profitability of the car rental industry‚ and how the
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1. How has Enterprise Rent-A-Car(ERAC) defined its service differently than that of the typical national car rental company? (1) As the current CEO says”put customers first because if they are satisfied‚ they’ll come back. Then come the employees. By making sure they are happy‚ well informed‚ and part of a team atmosphere‚ they will provide the best service possible. If you put the customers and the employees first‚ the bottom line will happen.” (2) The second difference is that the company has
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Enterprise Rent-A-Car‚ referred to as Enterprise‚ is a rental car company established in 1957. They provide car rental services as well as oversees commercial fleet management‚ used car sales‚ and commercial truck rental operations. There will be emphases on the history of the company‚ the mission and values‚ corporate responsibility‚ and the particular position of Sales Management Trainee. Enterprise was established by Jack Taylor‚ who renamed the company to Enterprise from Executive Leasing Company
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