OLYMPIC RENT-A-CAR US CASE STUDY STUDENT: JOSÉ FILIPE SOUSA CARVALHO SUMMARY Olympic is a US rent-a-car company facing some changes in the market it operates. A competitor company (Enterprise) is changing its loyalty program. Olympic managers have to evaluate the impact of those changes and to take actions in order to respond correctly to those changes without losing market share and if possible taking advantage of the situation. The aim of this study is to evaluate those changes and to propose
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What do you think of when you hear “Enterprise Rent-A-Car”? Do you think of “We’ll pick you up”—the catchphrase that reflects the company’s willingness to come to your door when your car’s in the shop or you’re ready to take a trip? You probably don’t think “largest rental car company in the United States” or “hires more college grads than any other company.” Both of those descriptions are true‚ however. The company started in St. Louis when Jack Taylor opened a tiny auto-leasing business and named
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Buying a Car Choosing between buying and renting a car can be hard‚ because both have their pros and cons to them. Personally I would buy the car because you can do what you want with a car that you own. There are different factors you should look at when deciding which one you should choose. You should look at upfront cost‚ monthly payments‚ and vehicle return process. Upfront cost is a good factor to look at when you are deciding whether to buy or rent a car. When you are renting a car you have
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Car Rental Business plan Excecutive Summary Company and Financing Summary Products and Services Overview Strategic Analysis with current research! Marketing Plan Personnel Plan 3 Year Advanced Financial Plan Expanded Financial Plan with Monthly Financials FREE 30 Page Sample Private Placement Memorandum FREE PowerPoint Presentation for Banks‚ Investors‚ or Grant Companies! 1.0 Executive Summary The purpose of this business plan is to raise $300‚000 for the development of a car
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question which will help for SWOT analysis. What decision has Enterprise made with regard to primary data collection-research approach‚ contact method‚ sampling plan‚ and research instrument? Research approach- questionnaire method Contact method- mail survey Sampling plan- the company is randomly choosing 1 out of 20 customers. Research instrument- In addition to or instead of the mail survey‚ what other means could enterprise use to gather customer satisfaction information? The mail
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Description: Enterprise Rent a car is a multibillion dollar industry leader in the car rental business. The company was founded in 1957 and generates annual revenue of 10.1 billion with over 900‚000 cars in its fleet and with the help of 66‚000 employees. The company was build on the idea that the biggest ideas are the simplest and should be customer focused. “Take care of your customers and your employees first and growth and profits will follow” (Jack Taylor‚ founder of Enterprise)1 Company operates
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Topic: Rent-A-Car Case study Course: 501 HUMAN INTERFACES Final Assignment Instructor : Michele Vincenti Student Name : Navanjot Singh Bajwa Class : MBA 501 Table of contents: Abstract…………………………………………………………………………………….3 1. Introduction……………………………………………………………………………4 2. Motivation and approach used by Rent-A-Car………………………………………..6 3. Culture of an organization…………………………………………………………….9 4. Analyzing the Vote System…………………………………………………………..10 5. Effectiveness of Motivational
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WRITTEN ANALYSIS OF CASE Olympic Rent-A-Car US: Customer Loyalty Battles Company: The case talks about Olympic Rent-A-Car the 4th biggest car rentals company‚ having 7% market share in USA. It has a very reactive type of strategy in terms of always following Hertz in pricing slightly lower than it and placing operations around it as well. The company had a flagship loyalty program called Medalist Rewards program which was also inspired by other competitors in the industry. The program was managed
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From : Elena Vignerte To : Russel Lacey MBA – MARKETING Nov. 11 – 2014 CASE MEMO Olympic Rent-A-Car US : Customer Loyalty Battles CASE SUMMARY : Olympic-rent-a-car is one of the US car renting company leader. The company was founded in 1976 by John Uelses‚ with a franchising model. The initial strategy of the company was to price lower than the main competitors. With a promotion‚ advertizing and franchizing strategy‚ the company reached to catch 7% of the market shares in 2012. By starting operating
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Refer to the list of income statement items in Problem 2-6A. Assume that Corbin Enterprises classifies all operating expenses into two categories: (1) Selling and (2) General and administrative. Required 1. Prepare a multiple-step income statement for the year ended December 31‚ 2010. 2. What advantages do you see in this form for the income statement? 3. Compute Corbin’s profit margin. 4. Comment on Corbin’s profitability. What other factors need to be taken into account to assess Corbin’s profitability
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