Enterprise Rent-A-Car is one of the largest car rental companies in North America. It specializes in providing customers temporary or a replacement vehicle. Jack Taylor founded the company in 1957 where he started Enterprise Rent-A-Car as an Executive Leasing Company with only seven cars. The company began leasing cars for longer periods. Later on executive leasing launched itself as a short-term rental operation with 17 cars plus a car sales division. That’s when the company changed its name
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Enterprise Rent-A-Car‚ was founded by Jack Taylor in 1957 in a basement of a Missouri Cadillac dealership with only seven cars. Today‚ Enterprise has more than 800‚000 vehicles and nearly 7‚000 locations. Their main business activity is to provide rental vehicles to customers. This privately owned company‚ what is known to be America’s #1-car rental company‚ has dedicated themselves to creating the best customer service throughout their service line in addition to being successful in the industry
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1-0 SUMMARY Jack Taylor began his business of Enterprise Rent-A-Car in 1962 in St. Louis‚ Missouri. Following the successfully philosophy of‚ "Take care of your customers and employees first‚ and profits will follow"‚ Enterprise grew steadily to become the nation’s largest rent-a-car company. What separated Enterprise from its other competitors such as Hertz‚ Avis‚ and Alamo was the fact that the company focused on two segments of the home-city market rather than appealing to the airport-rental
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SWOT With Enterprise‚ the customer always comes first. This is a major strength that the company has capitalized on in order to separate itself from the competition. Their "We’ll pick you up!"� slogan is the primary focus of the company’s customer service aspect. After the customers‚ the focus is on employees. Good customer service comes from only the best employees and Enterprise wants all of their employees to be happy with their jobs. By offering a sense of ownership and incentives to advance
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Enterprise Rent-A-Car 1. Analyze Enterprise’s Service Quality Survey. What information is it trying to gather? What are its research objectives? Enterprise used the survey to capture data about customer’s satisfaction. Management objectives are to keep current customers satisfied‚ improve customer service and increase car rental in the remaining 20% in the discretionary market. Research objectives to determine the level of satisfaction: Customer’s rental car experience‚ the rental process‚ vehicle
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threats does Enterprise face? Enterprise was the market leader of the car rental business and was the highest revenue producer. The main success of its business was its concentration on a single market segment and consistent delivery of services to its customers and care for employees. Thus‚ the industry of car rental was increasing significantly and hence there were number of opportunities and threats Enterprise could face in its few coming years. Opportunities Working at enterprise offers
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1. Enterprise Rent-A-Car has defined its service much differently than that of the typical national car rental companies. Their idea and technique of personal service‚ by treating the customers like neighbors more so than clients is what makes this company so unique and successful. They are industry leaders in fleet size and market presence. The company’s president‚ Andy Taylor‚ stated in his motto “if you put the customers first they will be satisfied and come back‚ followed by employees who are
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Subject: Competitive Advantage‚ Car Sharing and Strategic Approach: Assessment‚ Impact and Recommendations To: Andy Taylor‚ CEO From: Jason Gonzales‚ VP Strategy ______________________________________________________________________ Introduction This memo addresses three key issues: Enterprise Holdings’ current competitive advantage‚ the impact of the car sharing business on the structure and profitability of the car rental industry‚ and how the
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www.thetimes100.co.uk Enterprise Rent-A-Car - Brief Recruitment and selection at Enterprise Rent-A-Car Introduction Enterprise Rent-A-Car (Enterprise) is the largest car rental business in North America. It has 7‚000 offices in the USA. It has a further 900 spread around the world‚ including the UK. Enterprise constantly expands its range of services to meet customers’ needs. Therefore‚ Enterprise needs to have the right people with the right skills to be able to offer these services.
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Enterprise rent-a-car I. Background information a. About ERAC A private car rental business with a fleet more than 850 000 vehicles‚ founded in 1957 Based in St Louis‚ Missouri‚ serving US‚ Canada‚ Germany‚ Ireland and Puerto Rico and UK Largest car rental company in North America Highest customer satisfaction for rental car and rental car in airport 95% of customer say they are satisfy with the service Largest purchaser of car in the world b. Marketing mix Customers: ERAC serves these
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