CASE 3 HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot ANDREA HERNÁNDEZ PAULA BELTRÁN NICOLÁS LATORRE LORENA LEHMANN MARIA FERNANDA ROJAS Presentado a: LUIS FERNANDO CORREA MERCADEO GRUPO 2-1 ESCUELA INTERNACIONAL DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS UNIVERSIDAD DE LA SABANA 15 DE AGOSTO DE 2014 BOGOTÁ D.C 2014-2 HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot 1. BACKGROUND 2. UPDATING 3. PEOPLE
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Influence of Visual Entertainment Media Jacqueline L. Jennings 3/5/2013 Television Television has been under fire since its dawn; even though it has been one of the most widely used forms of mass media since it replaced radio after the 1940’s. By both mirroring and modeling American cultures and values ‚ television gave critics a platform to create regulations because of the negative impact that it seemed to be having on our youth‚ yet at the same time praising it for creating public awareness
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The author in “The Use of Animals in Entertainment” is saying that animals are been use to perform tricks‚ and been held in confined places that are not in where they’re supposed to be‚ and they have a better chance of dying in a cage than living in the wild. Wildlife should not be in caged jest so humans can have entertainment because all we are doing it endangering animals. In the second passage “Jump to It” is talking about frog jumps it’s saying‚ How frog are been use as a frog jumping contest
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Diversity and Racial Representation in Entertainment Media The American entertainment industries‚ particularly film and television‚ have historically relied on their audiences to figure out what type of content is popularly enjoyed and viable enough to merit production. In conjunction with changes in broad appeal and sensibilities‚ entertainment media too has altered its product accordingly. With the emergence of the internet age of the late 1990s and early 2000s‚ the changes in how movies and television
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in Entertainment. “The improvements in computer technology over the past decade have made video and audio streaming commonplace‚ making the computer a sophisticated and powerful entertainment medium” (Haupert‚ 2012‚ p.39). The use of computer technology is not limited to business‚ health‚ education and manufacturing industries but also widely used in entertainment and arts world. There are so many applications as there are entertainers and artists. People look forward to the entertainment for
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What do you think when you hear recreation and entertainment‚ do you think of movies or playing games on your device? In the medieval-ages they didn’t have that. Although we still have some today like music and board games‚ in the medieval-ages they played them differently. In medieval-ages they had lots of recreation and entertainment and here are some of them. Music in the medieval-ages was played frequently‚ they played the drums‚ flute‚ harp and the hurdie gurdie (Taylor‚28-29). You
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World Wrestling Entertainment‚ Inc. Executive Summary With over twenty years of experience in the sports entertainment business and the mergers of some of the leading companies in the wrestling industry‚ Vince McMahon organized the World Wrestling Entertainment Inc.‚ in the late 1970s. The organization consist of an integrated media and entertainment company engaged in the development‚ production and marketing of television and pay-per-view programming‚ live events and the licensing and sale of
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the end of the 19th century‚ many changes began taking place in our country. The beginning of the industrial revolution boosted the economy‚ helping more people get jobs. This boost in the economy ultimately drove the push for more recreational entertainment. Towards the end of the industrial revolution came a change in the amount of time people worked. Before 1860‚ people didn’t have an abundant amount of free time. This is because in 1860 the normal work week averaged an incredible 66 hours (“39b
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Statement of the Problem: A. Main Problem: Do these marketing results for Harrah Entertainment just a one-shot event or could they be achieved on a yearly basis even if the competition is copying it? B. Sub-Problem: How much do these marketing efforts have contributed to Harrah’s overall performance? IV. Objectives: 1. To be able confirm if the current marketing efforts is not just a one-shot deal. 2. To come up with marketing enhancements
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Western Literature 5/31/13 Humor and Entertainment in Shakespearean Times Humor and entertainment in renaissance Europe was an important part of the daily life for people. Even though they didn’t have TV or the internet they had many forms of entertainment and humor that most of which are still popular today. A few of these were; theater‚ music and dancing‚ and literature. Theater was perhaps one of the most if not the most popular form of entertainment during the renaissance. The Elizabethan
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