Entertainment‚ Media & Advertising Market Research Handbook 2013-2014 Richard K. Miller & Associates ————— since 1972 ————— ENTERTAINMENT‚ MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2013-2014 13th Edition RKMA MARKET RESEARCH HANDBOOK SERIES By: Richard K. Miller and Kelli Washington Published by: Richard K. Miller & Associates 4132 Atlanta Highway‚ Suite 110 Loganville‚ GA 30052 (888) 928-7562 www.rkma.com Richard K. Miller & Associates ————— since 1972 ————— ENTERTAINMENT
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The Chinese Communist Party (The CCP) History The Communist Chinese Party (CCP) was founded in 1921 by Mao Zedong‚ who adapted the principles of Karl Marx and the experience in Russia to conditions particular to China. Mao had come of age during the “first revolution” in China in 1912‚ an era in which the Nationalist (KMT) party unseated the 3‚000 year rule of the Qing Dynasty and formed the Republic of China under the leadership of Sun Yat-sen. Mao quickly became disillusioned with the
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Introduction The Entertainment and Media industry is a constantly evolving group‚ with prospects in certain subsectors being much better than in others. Revenue trends in certain core segments‚ including broadcast television and radio‚ tend to vary with consumers’ and advertisers’ preferences towards new forms of media. Several conglomerates control a large proportion of the industry‚ somewhat limiting competitive pressure. Political 1. Entertainment industry have a large public influence
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Controversial Issues in Entertainment XXXXX Communication/255 XXX XXXX XXXXX Controversial Issues in Entertainment Clintons unethical behavior while in office In early 1995‚ 1997 President Clinton had inappropriate relations with a young lady named Monica Lewinsky. The interactions did not involve sexual intercourse so they did not necessarily constitute sexual relations. However‚ holding the most powerful position in the United States government‚ as well as being married
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Harrah’s Entertainment – Think Piece Organizational Assessment: Harrah’s Entertainment is one of the largest casino based entertainment companies in the US. They have invested a heavy amount of 100 million $ in information technology and they have moved away from “product centered” to “customer centered”. They use a strategy of “Database Marketing” where they utilize their collected data to make business decisions regarding marketing. They have an extensive rewards program where regular customers
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Jake Jackson Country Report 3 People’s Progressive Party of Guyana Just like every country has had its troubles with getting a stabile government established and keeping it‚ Guyana has had a history full of different ethnicities coming in and taking power for limited amounts of time throughout history. A very significant part of Guyana’s political history was the People’s Progressive Party (PPP)‚ which was founded soon after the end of World War II. The two individuals‚ Cheddi Jagan and Janet
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Political Parties in Mexico and the Downfall of the PRI On July 2‚ 2000‚ Mexico held elections for presidential office. By July 3‚ 2000‚ the Industrial Revolutionary Party (PRI)‚ the party that had ruled Mexico for over seventy years admitted defeat and conceded their power to the National Action Party‚ also known as the PAN.1 Although the PAN had existed since 1939‚ their capacity to win elections was little due to the popularity of the PRI‚ their grip on power‚ and the dominant party system in
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POLITICAL PARTY IN FRANCE General introduction The Parties have become a major player in politics in the late nineteenth century. The functioning of political regimes is deeply committed to the existence of these political parties that did not exist in the eighteenth century and were still embryonic in the early nineteenth century. In the totalitarian‚ one-party organizing mobilization. This explains the importance of parties in this type of regime. The importance of parties is also true in pluralist
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By definition‚ “a two-party system is a political system in which two strong and established parties compete for political offices” (Sidlow & Henschen p.146). The Democrats and the Republicans make up our two party system. Some may wonder why the United States has only Democrats and Republicans as their political parties and if there is an opportunity for other parties. There are many factors that are considered relevant in the conjunction of the existence of the two-party system. Likewise‚ there
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Importance of Party Discipline Canada is one of the largest and most culturally diverse countries in the world. These characteristics make the democratic governing of the country a difficult task. A democratic model is needed that respects the fundamental rights and freedoms of various diverse cultures‚ and unites these cultures over a huge land mass as Canadians. To do this the Canadian government is one which is pluralist. Pluralism is the ideology that groups‚ (in Canada’s case political parties)‚ should
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