Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
Premium Marketing
an outdoor community event which will be carried out in summer 2010. An event company is employed to organize according to the background and requirement which have been given by the Council. Certain aspects such as site planning‚ crowd management decisions‚ legal licensing responsibilities‚ supply chain management and a full risk assessment will be justified. Appropriate measurements and alternatives are discussed in the following sections. Please refer to Appendix 1: Event Run Down for details
Premium Management Risk Event management
Event Proposal On the 14th December 2010‚ Trinity University Foundation degree students will be hosting a Multi-skills activity event‚ for children from Schools in the local community. The event being proposed is a multi- skills event‚ which has been organised by a group of 6 undergraduate students who are currently studying in‚ “Supporting Learning: Physical Education and Health”. The group have joined together to plan a multi-skills activity event‚ aimed at Primary School children in years 5
Premium Management Project management Gantt chart
Since the beginning of time books have been considered the infinite holders of knowledge‚ only the rich and powerful could afford. At birth young minds are fresh and ready to be molded by creativity and knowledge; books are one of the many ways to fill this infinite space. By showing and reading books to children beginning at young age scientists’ have seen superior brain development‚ increased curiosity to learn to read and write. Inspiring children to create characters‚ see scenes played out‚ and
Premium Harry Potter
EVENT MANAGEMENT INTRODUCTION Event management is the application of project management to the creation and development of festivals‚ events and conferences. Event management involves studying the intricacies of the brand‚ identifying the target audience‚ devising the event concept‚ planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.[1]
Premium Asset Balance sheet Liability
University You Are Marvelous You Are Marvelous Contents Introduction 2 Executive Summarry 2 Goals 2 Logistics 3 Venue 3 Target Audience 3 Marketing Plan 3 Sponsors 3 Partners 4 Logistics 4 Equipment and Supplies 5 Schedule of Event 6 Money Matters 8 Budget 8 Cost per participant 8 Safety and Security 9 Risk Management 9 Sustainability 9 Evaluation 9 Cancellation 10 Introduction Executive Summarry You Are Marvelous is a series of workshops that will foster positive
Premium Domestic violence Physical abuse Abuse
To conclude this magical event full of happiness‚ dances‚ music‚ costumes and charisma produce in every single person each year a colorful spirit of carnival. To conclude this magical event full of happiness‚ dances‚ music‚ costumes and charisma produce in every single person each year a colorful spirit of carnival. The lovely kids that every body was waiting for arrived to the carnival event. Preschool beautiful princesses were already dancing through all the marathon gym so every single person
Premium Teacher School Education
Hosting major Sports Events: Hidden Costs and Policy Dilemma The recent wave of protests in Brazil may have started with transport issues but it was soon clear that even that most prized cultural asset‚ football‚ was drawn into the mix of factors provoking the rioters. The country was playing host to a select number of foreign teams playing a pre-World Cup test event called the Confederations Cup. It was the rising costs of hosting the former‚ which was seen as less important than other social issues
Free Summer Olympic Games Olympic Games 2008 Summer Olympics
SAMPLE EVENT PROPOSAL PROJECT AND TIME LINE PROJECT DETAILS: Proposed Event: Event Element: (Events descriptions‚ Primary Goal (bulleted format) Date/Time: Location: Organizers: (Name of Group and Position) Contact Number: Duration: Venue: TIME LINE PROCESS: A. Discussion Round: (DATE: duration of development of proposal‚ discussion and consultation with joint committee) B. Appointment and confirmation of Event: (subject for approval‚ Date of Confirmed Event) C. Project
Premium Management Project management Marketing
Written Performance Concept Play: Translations As a director‚ I want to emphasise the concept of a forbidden romance which is the essential theme of the play. So in my duologue‚ it was important to remember my directorial intentions throughout in order for the audience to understand the complexity of the situation. ‘Translations’ was written by the Irish playwright Brian Friel in 1980‚ however‚ it is set in the 19th century in it fictional town on Baile Beag. Brian Friel stated that ‘Translations’
Premium Nonverbal communication Translation Irish people