Chapter Objectives 1. 2. 3. 4. 5. 6. 7. Explain entrepreneurship and discuss its importance; Discuss three main reasons people decide to become entrepreneurs; Identify four main characteristics of successful entrepreneurs. Explain five common myths regarding entrepreneurship. Explain how entrepreneurs differ from businessperson. Discuss the impact of entrepreneurial firms on economies and societies. Explain the entrepreneurial process. Minicase: KLYMIT • Who? • What? • Why? • Where
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Assignment 1 1- Define marketing and discuss how it is more than just “telling and selling.” * Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return * Today‚ marketing must be understood not in the old sense of making a sale – ‘’telling and selling’’ – but in the new sense of satisfying customer needs. If the marketer does a good job of understanding consumer needs; develops products
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Contents Introduction 2 Short Summary 2 Common/different aspects of the paper 2 Conclusions 6 References 7 “Who is an entrepreneur?” Introduction “Who is an entrepreneur?” is a question that aroused many controversies and debates. Among many articles that talks about the entrepreneur and the process of entrepreneurship I will focus on three articles that tried to answer this question or demonstrated the uselessness of the question. Analyzing many different points
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Index 1. The Organization: What it is and what itdoes 2. The Products and services marketed 3. The role of personal selling in the promotional mix 4. A description of the salesperson ’s job 5. The selling process SRCC TRADING DEPARTMENT 1: The Organization: what it is and what it does The Trading Department is the preferred supplier of Agricultural Chemicals‚ Fertilizer‚ Packhouse and General Farming Requisites in the Sundays river Valley. Mission: The Trading Department
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The Role of the Entrepreneur An entrepreneur is an owner of a business enterprise who makes money through risk and initiative‚ this is applied to persons who are willing to help launch a new venture or enterprise and accept full responsibility for a company’s output. The entrepreneur shifts economic resources out of a lower and into a high productivity and greater economic yields. Occupying the central position in a market economy‚ entrepreneurs are instigators of growth and progress and are pivotal
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A Paper Presentation on ROLE OF NEW AGE ENTREPRENEURS IN SHAPING INDIA Submitted by SHASHANK S SHENOY‚ PGDM‚ MATS Institute of Management & Entrepreneurship‚ Bangalore Email: mime.12.shashanksshenoy@gmail.com SUMANLATA SINHA‚ PGDM‚ MATS Institute of Management & Entrepreneurship‚ Bangalore Email: mime.12.sumanlata@gmail.com MATS Institute of Management & Entrepreneurship (Approved by AICTE‚ New Delhi) Jakkasandra Post‚ Kanakapura Taluk‚ Ramanagara Dist - 562112‚ Karnataka
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CASE STUDY 1. Describe the service organization culture at Amy’s Ice Cream. Amy’s Ice Cream culture is rather laid back. The atmosphere in the parlor is cheery and everyone exhorts a friendly and happy attitude. Amy encourages employee empowerment by allowing the employees to dress as they wish and to interact with customers in a way that is more suitable to their personality. The customers’ attitude is very important to the management as well as the employees so they make sure that customers
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Extraordinaire‚ Bass‚ B Baron‚ R. A. and Shane‚ S. A. (2008). Entrepreneurship: A process perspective‚ 2nd ed. Thomson South-Western. Burns‚ J. M. (1978). Leadership. New York: Harper and Row. Brockhaus‚ R. and Horwitz‚ P. (1986) ‘The Psychology of the Entrepreneur’ in Sexton‚ D. and Smilor‚ R. (eds.)‚ The Art and Science of Entrepreneurship‚ Ballinger. Comfort‚ M. H. (1964). Conrad H. Hilton Hotelier. Minneapolis: T.S. Denison & Company‚ Inc. Chell‚ E. (1999) ‘The Entrepreneurial Personality: Past‚ Present
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encourage foreign direct investment (FDI) by multinational corporations (MNC). However‚ MNC are not able to fully understand local consumers‚ implying that production is less likely to be at the efficiency frontier‚ implying the need for local entrepreneurs (Corbett‚ 2008). More pointedly‚ what has also been generally accepted is the notion that for economic growth to be self-sustaining the allocation of resources to production should be based on consumption priorities as revealed by the prices (values)
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References: (2008‚ October 9). The gap between supply and demand. Retrieved November 27‚ 2008‚ from Economist.com Web site: http://www.economist.com/world/international/ displaystory.cfm?story_id=12380981 Autonomy Mayes‚ G (2003). Buying and selling organs for transplantation in the United States. Medscape Transplantation‚ 4(2)‚ Retrieved November 23‚ 2008‚ from http://www.medscape.com/viewarticle/465200_print Perry‚ M (2007‚ December 13) Figure 1: Illustrates that the wait list rises at a faster
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