Entrepreneurial Marketing Assignment # 2 Submitted to Ms. Noreen Zahra By Group # 4 Rizwan Sarwar Yasir Arfat 22/12/2013 Government College University Lahore Entrepreneurial Marketing in Small Businesses: A Conceptual Exploration Summary SMEs are exposed to greater risk of bad performance and failure due to non – existence of marketing orientation. Marketing is SMEs can be termed as EM (Entrepreneurial Marketing) owing to fact that marketing principles
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achievement the desire to succeed needs to back by tenacity and hard work‚ both of which are derivatives of motivation. Thus the objective of this paper is to review the relationship between motivation and entrepreneurial success. 2.0 Understanding entrepreneurship Most of the entrepreneurial theories emphasise the entrepreneur as a innovator or a creative force (Kirzner‚ Schumpeter) but it is important to note the term entrepreneur should be not be associated with innovators. It should instead
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CASESTUDY: Goodweek Tires‚ Inc. After extensive research and development‚ Goodweek Tires‚Inc.‚ has recently developed a new tire‚ the SuperTread‚ and must decide whether to make the investment necessary to produce and market the SuperTread. The tire would be ideal for drivers doing a large amount of wet weather and off-road driving in addition to its normal freeway usage. The research and development costs so far total about $10 million. The SuperTread would be put on the market beginning this year
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Capital Budgeting Mini Case There are many different methods business owners use to efficiently analyze business investment. One of these effective methods is the calculation of the net present value or NPV. The second most effective method would be the calculations of the internal rate of return or IRR. There are also other useful methods as well‚ for example‚ the payback rule and the profitability index. Many business owners use the above procedures to help them in their decision making of acquiring
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“…because it is the entrepreneurial energy‚ creativity and motivation that trigger the production and sale of new products and services” (Tracy)1. These businesspeople help build our economy by creating jobs‚ increasing productivity and partnering with other firms to help reach success. Entrepreneurship is so crucial to society because “it’s the entrepreneurs who serve as the spark plug in the economy’s engine‚ activating and stimulating all economic activity…” (Tracy)1. Entrepreneurial firms highly impact
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Michael Galindo Article #1 revised Common Experience “The root cause of Entrepreneurial Failure” The first article I read was written by Nicolas A. Bibby. His article title was named “the root cause of Entrepreneurial Failure”. I had a good feeling just by reading the articles name a few things he would be writing about. One reason we fail would be due to our lack of knowledge about the business‚ and dislike towards a chosen career. Another would be insufficient capital to hold venture
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1. What appears to be the problem areas in the Hobby Horse Company? The problem with Hobby Horse Company is that they were having a tough year throughout 2011. The company has $45 million loan that is due at the end of September‚ however the company does not have the means to cover the cost of the loan. Looking at the financial statement the company has fairly high leverage where their equity is not as strong. In addition‚ their current assets don’t cover current liabilities—meaning that the company
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FIN-516 – WEEK 2 – MINI – CASE ASSIGNMENT 1. What is the name of the company? What is the industry sector? General Electric Industrial Goods 2. What are the operating risks of the company? 3. What is the financial risk of the company (the LT debt to total capitalization ratio)? Debt to equity = Total debt ÷ GE shareowners’ equity = 11‚589 ÷ 116‚438 = 0.10 4. Does the company have any preferred stock? (shares/book value/market price and value) GE does not have any preferred
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Mini Case: Google Christina Santino FIN 516:Advanced Managerial Finance July 21‚ 2013 What is the name of the company? What is the industry sector? Google Inc. is a multi-billion dollar company in the informational technology (IT) industry. Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the front runner in their industry. What are the operating risks of the company? Within business‚ there will always be operational risks to
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Entrepreneurial Ambitions Reginald E. Porter Strayer University Contemporary Business Dr. Brenda Harper January 18‚ 2012 Abstract An entrepreneur is someone who goes into business for themselves‚ hoping to expand and maximize profit. Throughout this report‚ I will briefly explain two of the premiere entrepreneurs who took a risk and it paid off. Entrepreneurial Ambitions It’s not about the price one charges for his goods and services‚ nor is it about the competition or how to beat
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