PART A: Consumer Segments 1) The inexperienced high school sports team - ranges from 13-18 years old - low usage/travel rates - no/unsubstantial loyalty status - require more customer assistance due to unfamiliarity of traveling alone - seeks great value for low budget As these customers don’t travel often‚ WestJet has to look for ways to target this segment other than with loyalty programs. With many high schools facing budget cuts (Yakima Herald)‚ sport departments will be looking for lower airfare
Premium Household income in the United States Middle class Family
Scaling Social Entrepreneurship Lessons Learned from One Laptop per Child The cover image is by Svilen001 at FreeImages.com. 2 The Hult Prize is an annual international case competition for university students to solve social problems through social entrepreneurship. (Photo by author) 3 "Creativity always comes as a surprise to us; therefore we can never count on it and we dare not believe in it until it has happened. In other words‚ we would not consciously engage upon tasks whose success
Premium Sociology Non-profit organization
1) Financial management deals with 2 things‚ managing a company’s finances and: RAISING MONEY 2) Which of the following was not identified as 1 of the 4 main financial objectives of a firm? TIMELINESS 3) The 4 main financial objectives of a firm are: PROFITABILITY‚ LIQUIDITY‚ EFFICIENCY‚ STABILITY 4) Match the financial objective with the correct definition: STABILITY/ THE OVERALL HEALTH OF THE FINANCIAL STRUCTURE OF THE FIRM‚ PARTICULARLY AS IT RELATES TO ITS DEBT-TO-EQUITY RATIO
Premium Franchising Balance sheet Marketing
WOMEN ENTREPRENEURSHIP IN BANGLADESH Introduction: Contribution of women in the economy is very important for the growth of socio-economic environment of Bangladesh. Without a meaningful and active participation of women‚ half of the total population‚ in regular economic activities‚ a dynamic and sustainable economy is impossible. In view of the need to bring the rural womenfolk in the development stream of the country‚ both the Government‚ the NGOs and other related agencies have
Premium Poverty Bangladesh
Motivational Methods Paper Kerri McCaughey HCS/325 November 2‚ 2010 Professor Suwannee Srisatidnarakul‚ RN‚ MSN‚ CCRN Motivational Methods Paper Motivation most certainly plays a huge role in the workplace‚ therefore‚ it is imperative to understand fully the basic theories and methods‚ and of course how to apply these theories and methods to everyday workplace scenarios. These motivational skills and techniques will definitely play a key role for leaders and or managers‚ knowing how
Premium Management Psychology Organization
I. Background of the Case Victoria Court is the name of a chain of drive-in hotels in Pasay‚ Caloocan‚ Pasig‚ Malabon‚ and Manila owned by the Victoria Court Group. It was first established in 1970 by Angelo King. The first motel‚ located in Pasay City‚ was called the Anito Lodge. By 1976‚ King had opened three more motels in Pasig and in Caloocan. During the 1980s‚ the rooms were improved by installing bath tubs and jacuzzis. At the same time‚ the term drive-on hotel was substituted for
Premium Hotel Motel
Critical Analysis of ‘Entrepreneurship goes Global’ The article “Entrepreneurship goes global” by Neri Karra and Nelson Phillips presents a new type of company emerging in the 21st century‚ namely entrepreneurships‚ which have at least 25 percent of their sales in foreign markets and do not concentrate on the domestic market where they have been founded. These entrepreneurships according to the authors of the article are different from their ‘old school’ counterparts by expanding globally from
Premium Globalization Market International trade
NAME: NDUKA MARY C. COURSE: ENTREPRENEURSHIP MATRIC NO:126072034 History of Entrepreneurship in Nigeria Tradition is an inherited pattern of thought or action. It refers to a specific practice of long standing. It is also an established custom or tradition – a custom that for a long time has been an important feature of some cultural … group‚ tribe‚ ethnic group‚ society‚ nation etc. Traditional means: when a practice consists of a method or procedure and this is derived from tradition. This
Free Nigeria Timbuktu Niger
Management Skills & Entrepreneurship Submitted by: Anna Filatova Lecturer: Dr. Lester C. MassinghamQualification: Masters of Business Administration for Executives University/College: London School of Commerce Date: 2nd April 2014 Table of Contents Abstract................................................................................................................................... 3 Section 1 – Introduction..........................................................................
Premium Management Strategic management Business
Communicating with Electronic Medical Records Katrina Mabone HCS/490 May 23‚ 2013 Kendrick Brown Communication is the key to relating in all environments. When communication lines are broken‚ it makes take in jobs and personal relationship suffer. In medical environment communication is key in running hospital‚ nursing home and community care providers. With technology our communication has advanced because now we have electronic medical records. Electronic medical records are a
Premium Physician Medicine Electronic medical record