Business Strategy Notes VRIO Framework1 The VRIO Framework and the Resource-Based View2 In the last three weeks we have looked at how firms can get a competitive advantage. Today we focus primarily on the sustainability of a firm’s competitive advantage. That is‚ what determines whether a firm’s competitive advantage will be short-lived or whether it will endure a long time? We will consider this question within Barney’s VRIO framework (outlined below) within the resource-based view. Under the resourced-based
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There are six major sources of barriers to entry: 1. Economies of scale —These economies deter entry by forcing the aspirant either to come in on a large scale or to accept a cost disadvantage. 2. Product differentiation Brand identification creates a barrier by forcing entrants to spend heavily to overcome customer loyalty. —> e.g. Softdrink Company 3. Capital requirements The need to invest large financial resources in order to compete creates a barrier to entry 4. Cost disadvantages independent
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monopoly. Monopoly is a firm that produces a good for which there are no close substitutes in a market that other firms are prevented from entering because of a barrier to entry. A monopoly has more market power than any other type of firm. A market consisting of a large number of firms selling a differentiated product with low barriers to entry is called monopolistic competition. Monopoly and monopolistic competition are very different market structures‚ but firms in both of these market structures
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FIVE FORCES ANALYSIS WORKSHEET Exhibit III-1 Five Forces Affecting Industry Structure ENTRY BARRIERS Economies of scale Proprietary product differences Brand identity Switching costs Capital requirements Access to distribution Absolute cost advantages Proprietary learning curve Access to necessary inputs Proprietary low-cost product design Government policy and international treaties Expected retaliation RIVALRY DETERMINANTS Industry Growth Fixed (or storage) costs/value-added Intermittent overcapacity
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have a high bargaining power because they choose and set the conditions to work with each console. Entry Barriers Entry barriers are high because of high R&D costs and the high capital investment needed to start a business in the console industry. Internal Rivalry There is high internal rivalry among competitors because the core player market is growing slowly‚ competitors have high exit barriers and the products developed turn obsoletes in less than 5 years due to the fast progress of technology
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------------------------------------------------- Top of Form Buyer Bargaining Power (one of Porter’s Five Forces) Buyer Power Definition Porter’s Five Forces of buyer bargaining power refers to the pressure consumers can exert on businesses to get them to provide higher quality products‚ better customer service‚ and lower prices. When analyzing the bargaining power of buyers‚ the industry analysis is being conducted from the perspective of the seller. According to Porter’s 5 forces industry
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Making Business Decisions I: Porter’s Five Forces Analysis 1. There are several things to look at with Buyer Power: bargaining leverage‚ buyer volume‚ substitute’s available‚ buyer’s incentives and price sensitivity are just a few things that encourage buyers to purchase. Buyer power is high when the buyers have many choices of where and who to buy from and low when there are few choices. Broadway Café is located in downtown along with at least five other coffee shops. This means buyer power
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keep the threat of substitutes low in the near future. 2) Threat of Entry Since the new proprietary technology will make us become profitable relatively quickly‚ the water filtration industry will become more attractive to the outside industry. Due to absolute cost advantages over competitors ($1.00/cubic meter)‚ We will become experience absolute cost advantages over competitors. However‚ due to a high threat of entry‚ we will have to constrain its prices to the competitive level. One of
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Forces – Competitor Analysis Michael Porter’s five forces is a model used to explore the environment in which a product or company operates to generate competitive advantage. Porter’s Five forces analysis looks at five key areas mainly the threat of entry‚ the power of buyers‚ the power of suppliers‚ the threat of substitutes‚ and competitive rivalry (advantage). Michael Porter’s Five Forces: New Entrants Suppliers Industry competitors and extent of rivalry & advantage Buyers Substitutes Overview
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Porters 5 Forces: Suppliers The bargaining power of suppliers‚ one of Porter‟s Five Forces‚ can have a significant effect on an organization. Suppliers hold power over a firm when they increase prices and reduce the quality of their product and the firm cannot use their own pricing to recover these changes in costs. Switching costs is the “negative costs that a consumer incurs as a result of changing suppliers‚ brands‚ or products”. Switching costs can represent a variety of things: time and
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