AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom‚ a government-linked company. Its airline had not been able to take off and was
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MALAYSIA Airlines (MAS) has admitted that it is tough fighting a low-cost carrier (LCC). It has decided to use its wholly owned unit‚ Firefly‚ to take on AirAsia. Firefly will turn into a true blue LCC and use jets in the attack. On Monday‚ Firefly said it would fly commercial jets for domestic routes and begin with crossover routes‚ e.g. Kota Kinabalu and Kuching‚ on Jan 15. Asean will be its next stop. Its B737-800s will take off from KL International Airport (KLIA). Firefly wants to have
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INTRODUCTION * AirAsia Berhad is part of the AirAsia Group‚ a world-famous low cost airline that operates extensive networks both domestically and internationally. * Since pioneering the low-cost carrier (“LCC”) model in ASEAN in 2001‚ it has grown from a domestic airline to the leading airline in Malaysia serving more than 55 destinations from its five hubs in Malaysia. Along with its affiliates (Thai AirAsia‚ Indonesia AirAsia‚ Philippines’ AirAsia and AirAsia Japan)‚ AirAsia Group is the largest
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STRATEGIES FOR MARKET ENTRY: Fast Moving Consumer Goods Companies in Emerging Markets Mark Sorgenfrey Lasse Munch M.Sc. Strategy‚ Organisation and Leadership Academic advisor: Mai Skjøtt Linneberg Aarhus School of Business 2009 Abstract Multinational enterprises (MNEs) are increasing their presence in the lives of more and more consumers as companies seek to expand and promote their products to a still wider range of markets globally. As markets change and develop‚ so does the strategy used
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Westpac B a n k i n g Corporation International Marketing Entry Strategy Report prepared by: Jean Diaz Due date: 09/06/2011 La Trobe University- Bendigo Semester 2 International Marketing Entry Strategy Table of Contents Executive summary Introduction Company and product background Provide an analysis of the business and product performance Company objectives and corporate strategies What is the product and needs does it satisfy? 1 2 3 3 4 6 7 7 10 12 14 15
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Building Customer Loyalty Customer loyalty matters because selling more to existing customer is much easier‚ and cheaper‚ than looking for and selling to new customers. On the other hand‚ it is significant to obtain new customers. Nevertheless‚ new customer requires more investment to make them loyal. This briefing covers: • Understanding who are T-mobile’s most valuable customers • How to achieve a high standard of T-mobile customer care for all customers • How to turn
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SUCCESS STORY OF AIRASIA The business world is a tough one. Unless one is lucky enough to establish itself in the market that has very few competitors‚ every business usually have a very rough time. And in today’s scenario‚ where there is high level of competition not only on the local‚ regional‚ and national front‚ but also from global enterprises‚ the business world has become a place where it is difficult to even get by. The airline industry too is one of the toughest and most challenging
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Company Background and analysis of AirAsia This report conducts an analysis of AirAsia‚ the world’s Lowest Cost Airline. AirAsia is a Malaysian low cost airline. AirAsia was found in 1993 and it started its operations from 18 Nov 1996. It was established initially by DRB-Hicom‚ a government owned- conglomerate. On 2 December 2001‚ the heavily- indebted airline was purchased Tony Fernandes former Time Warner Executive. Tony was inspired by the Low-Cost Carrier business model of Southwest
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Talent Solutions Case Study AirAsia Business Challenge Company Profile AirAsia‚ the leading and largest low-cost carrier in Asia‚ services an extensive network of 85 destinations. Within 10 years of operations‚ it has carried over 152 million guests and grown its fleet from just two aircraft to 106. The airline today is proud to be a truly ASEAN (Association of Southeast Asian Nations) airline with established operations based in Malaysia‚ Indonesia‚ Thailand‚ Philippines and Japan
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Market Entry Mode Strategy It is important for any organisation who wishes to operate its business worldwide to know the ways on how to enter a foreign market. Either it’s an existing product or even a new product‚ to identify thus implementing the correct mode of entry is crucial in order for a business to survive in a foreign market. Among the strategies on mode of entries are; Exporting‚ Licencing‚ Joint Ventures and Manufacturing (Ghauri and Cateora‚ 2010). Knowing that the economy in Russia
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