1 Marketing Plan Sample Félina FLAM Maxime FONTAINE Anne ULRICH 2 Company profile - AIRBUS • Founded in 1970 • Headquarter in Toulouse • One of the world‘s leading manufacturer of aircrafts • Subsidiary of EADS‚ a European airspace company 1 Marketing Plan - Agenda 1. Strategic analysis 2. Achievable Marketing Objectives for 2010 3. Yearly Action Plan & Marketing Budget 4. Control Procedures & Criteria of Success 2 Marketing Plan - Agenda 1. Strategic analysis 2
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could pose as a strategic opportunity for Airbus which it could utilize to build a competitive advantage combined with its technological resources and capabilities. However‚ its assumptions of a drastic increase in VLAs demanded in next 20 years along with its ability to satisfy most of this are too optimistic. Provided that these assumptions (inc. breakeven points‚ initial order requirements) are normalized‚ A3XX is a project worthy to pursue for Airbus in order to exploit a neglected spot on the
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Airbus A3XX case study Group E10‚ MBA 2011 Airbus A3XX case study‚ Group E10 Airbus objectives Both Airbus and Boeing‚ as well as industry experts expected worldwide passenger traffic to grow at an average annual growth rate of 4.8-4.9% for the next 20 years (up until 2019). Given that the traffic was expected to almost triple in volume‚ both manufacturers expected a significant increase in aircraft sales‚ although their views on the market structure were different. Airbus expected hub-to-hub
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Apple’s market entry into India As one of the so-called BRIC nations‚ India belongs to one of the fastest growing economies in the world. With almost one billion inhabitants and an increasingly wealthy middle class‚ the country has been showing growing importance in the cell phone market. The increasing demand for both‚ low-cost and high-end cell phones underlines the fact that India has become the fastest growing mobile and telecommunication market in the world. Logically‚ the country represented
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The idea of a jumbo airliner being capable of seating over 500 people almost seemed unreal. That is‚ until Airbus came along. This idea for the jumbo plane started as a joint venture with Boeing‚ but after it started Boeing backed out because of high costs and speculation of demand. Airbus pushed along and in 1999‚ they completed to rough draft of this plane. The problem with this plane that was obvious was first the overall cost of the plane. It was estimated to cost about 13 billion to launch.
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aIRBUS AND bOEING: a cOMPARISON by Jeffrey Everette Hardee A Paper Presented in Partial Fulfillment of the Requirements for PUP 598 - Air Transportation and Regulation ARIZONA STATE UNIVERSITY September 2004 It may be argued that the next major challenge in the business of air transportation‚ beyond the invention of heavier-than-air flight and jet-powered planes‚ is the worldwide separation of the market between two mega-corporations. Airbus and Boeing currently dominate about 90%
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Airbus vs. Boeing Case Analysis What would be the value of a new VLCT to both companies? In order to value the market for VLCT‚ we constructed a financial model using minimal assumptions and no outside data (See Exhibit 1). In terms of the qualitative benefits for both: * Monopoly status on VLCT market * Douglas eliminated as competition * Significantly raise barriers for new industry entrants MAJOR ASSUMPTION: This evaluation of VLCT based on each company developing the aircraft
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Airbus versus Boeing: When is Intervention Not Intervention? 1. Where do you stand? Do you think the EU subsidies and soft loans to Airbus are fair? Why or why not? What advantages does Airbus gain from free financial support from the EU governments? Are complaints about the EU government intervention fair in light of Europe’s long history of democratic socialism? I think that the subsidies and soft loans provided to Airbus are unfair and provide them with an unfair competitive advantage
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Simplified Valuation Analysis for the Airbus A3XX Key Assumptions as of 2008 Price per Plane Number of Planes Operating Margin $225 40 17.5% Discount Rate Assumptions (a) Risk-free Rate 6.0% 10-year US Treasury yield (p. 8) Asset Beta 0.84 Risk Premium 6.0% Discount Rate 11.0% in millions General Assumptions as of 2000 Inflation Rate 2.0% Tax Rate 38.0% Results from the Model NPV = After-tax IRR = Pre-tax IRR = # planes sold by 2019 Capacity Constraint Violated? Required Investment as of 2000
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A to Z - Abbreviations & Acronyms http://www.chipsplace.com/helpful/Airbus/A%20to%20Z.htm#Abbreviations A to Z - Abbreviations & Acronyms (complete list found in back of PH) The really short list of Airbus acronyms and abbreviations: (before you get to it try to figure out what THS is) α – Stands for ALPHA as in α PROT. Refers to Angle of Attack. ACM – Air Cycle Machine ACP – Audio Control Panel‚ allows pilot to select which radios or interphones to listen to. ADIRS - Air Data Inertial Reference
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