MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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A Comparative Study of Banking Services and Customer Satisfaction in Public‚ Private and Cooperative Banks N.Amuthan‚ Associate Professor‚ Department of Commerce‚ A.G.Government Arts College‚ Tindivanam‚ Villupuram Distsrict‚ Tamil Nadu. Keywords: Transaction based Banking services‚ IT enabled banking services‚ Customer satisfaction‚ Service Quality. Abstract The banking system is facing challenges with stiff competition and advancement of technology. It becomes
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The relationship between humans and environment has varied from the early periods of human settlement on the earth to the present day. The relationship between environment and human beings has also being varying from place to place at any given period of time. For example‚ early humans considered the environment to be dominant. They were afraid of lightning and thunder‚ dense forests‚ wild animals‚ vast oceans and large rivers‚ to name a few. The environment has considerably affected human beings
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China’s Environment: History‚ Problems and Solutions The growth of China‚ with twenty years of Historically‚ rapid growth has produced environmental destruction. China is no exception. Because of its huge and growing population‚ 20 years of over nine per cent per annum growth‚ a history of neglect and adverse geography‚ China faces crises. China has a reputation throughout the world for being a country with large amounts of pollution and environmental degradation. Like many Western nations
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Bank of England The Bank of England‚ is the central bank of the United Kingdom . Established in 1694‚ it is the second oldest central bank in the world‚ and the world’s 8th oldest bank if you include commercial banks. It was established to act as the English Government’s banker‚ and to this day it still acts as the banker for the U.K Government‚ the Bank was privately owned and operated from its foundation in 1694 but it was nationalised in 1946. The bank of England has about £156 billion pounds
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External environment External Factors (environment) - It is the external forces that are beyond the control of the individual business A number of external factors can affect business (STEEPLE analysis) - economy - These are factors outside the business - political/government policy that may affect its - social decisions. - External factors that - technological may present opportunities - ecological or threats to - legal a business - ethics Economy – business need to observe the economic
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ENVIRONMENT I. Introduction Pakistan and other developing countries around the world are increasingly becoming conscious of the fact that‚ the pursuit of growth and development places a heavy burden on sustainability for now and for the foreseeable future. Development‚ sans environmental aspects is counter productive in sustaining the pace of progress. The Government of Pakistan believes in the creation of opportunities for the present generation without compromising on the potential of
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factors that consist of actors and forces outside marketing that affect its ability to develop and maintain successful relationship with its target customers. Business environment however is divided into two types. They are microenvironment and macroenvironment. By definition‚ microenvironment includes forces close to the company that affect its ability to serve its customers and macroenvironment are larger societal forces that affect the microenvironment.
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A4060519 Student´s Name: Michael Wanderley Mallmann Spanholi Business Environment LO1. Understand the organizational purposes of businesses 1.1 Identify the purposes of different types of organisation The UK legislation allows different types of legal structures to do business in its area. In the private sector‚ the following forms of companies can be seen: Sole trader is a business owned by an individual who is self-employed‚ but staff can be hired on either a full-time or a part-time
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MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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