MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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ABSTRACT Care for the environment is often portrayed as detrimental to economic growth. For too long economics and environment have seemed like players on rival teams. There is a long-standing debate on the relationship between economic development and environmental quality. Sustainable development emphasizes the need for integration of economics and environment‚ as well as promoting intra and intergenerational equity. From a sustainable development viewpoint there has been a growing concern that
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Environment: we all refer to it through different definitions. Some call their vicinity and the air just around them their environment‚ while others call the atmosphere of their country the environment. In fact‚ our environment is everything that is around us: the living and non-living things together. With a lot of unnatural factors happening around us in terms of human intervention with the environment‚ our natural environment is depleting day by day. The natural resources such as water‚ land
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THE IMPACT OF BANK REGULATION ON THE OPERATIONS OF COMMERCIAL BANKS IN GHANA: A CASE STUDY OF HFC BANK. Contents CHAPTER ONE 3 INTRODUCTION 3 1. 1 Background of the Study 3 1.2 Statement of the Problem 4 1.3 Research Objectives 5 1.4 Research Questions 5 1.5 Significance of the research. 5 1.6 Organization of the Study 5 1.7 Limitations of the study 6 Chapter Two 7 Literature Review 7 2.1 Definition of Terminologies 7 2.2 Regulation in the banking industry 8 2.2.1 Objectives
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Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
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CHAPTER 3 The Competitive Environment Learning Objectives Upon completing this chapter‚ you should be able to: Identify the structural characteristics of the environment faced by the firm and how these drivers influence both competition and value creation Choose the appropriate level of specificity in environmental analysis‚ depending on the locus of the decision-making group Predict how changes occurring in the environment might influence future competition and value creation Incorporate understanding
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Difference between Islamic Banks and Conventional Banks The conventional financial system focuses primarily on the economic and financial aspects of transactions‚ the Islamic system places equal emphasis on the ethical‚ moral‚ social‚ and religious dimensions‚ to enhance equality and fairness for the good of society as a whole. The system can be fully appreciated only in the context of Islam’s teachings on the work ethic‚ wealth distribution‚ social and economic justice‚ and the role
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Business Environment Introduction All businesses operate in a always changing‚ growing and in some ways unique environment. In order for a business to operate successfully in its environment‚ business need to adapt after the environment. It can mean that business have to respond to changing market conditions which affect the demend for the their products‚ how the competitors behave or the change in government policy. The business environment can be divided
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CHAPTER 1: MEANING‚ NATURE AND SCOPE OF PUBLIC FINANCE Def: Public Finance is the field of economics that studies government activities and the alternative means of financing government expenditures. Our focus in this course is on the microeconomic functions of government‚ the way government affects the allocation of resources and the distribution of income. THE LEGAL FRAMEWORK The Appropriation Act gives the Government of Belize the authority to collect revenue and incur expenditure within
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