The ‘environment’ is everything happening in the world outside that is relevant to your business. As Baines(2011) describe : “The operating environment for all organisations is never static and seldom entirely predictable‚ and can therefore profoundly affect a company’s course of action.” Only after examine the nature of the marketing environment‚ we can therefore set up appropriate marketing strategies for organisation. Generally‚ the marketing environment can be classified into three levels: the
Premium Economics Macroeconomics Climate change
In-Home Daycare Outlook MGT: 330 Management for Organizations February 23‚ 2011 In-Home Daycare Outlook The era of mothers staying at home with young children while dad was out working being the norm are gone for good. The fiscal practicality of a single income family is ever shrinking in our society. Even most men no longer have the dream of a white picket fence‚ two kids and dinner on the table when they get home from the office. Furthermore most women are no longer content to be the
Premium Mother Day care Kindergarten
The offline retail environment of the automobile industry is that of manufacture to intermediary to consumer. The process from which the product (car) proceeds from manufacturer to consumer is that of through the automobile dealer. This intermediary batch purchases a number of models from the manufacturer and sells them from the ‘lot’ or storefront. This placement and presentation of the product has proved largely successful. The tangible product is viewed‚ test driven and purchased from the
Premium Marketing Electronic commerce Automotive industry
Industry Analysis Project Specialty Retail Industry Introduction The industry I have chosen for my paper is the Specialty retail industry or the clothing industry which has the SIC code of 5651. This industry consists of companies that are primarily in the business of clothing and accessories for men‚ women and children. These companies include unisex clothing stores and jeans stores for all ages instead of stores aimed at a particular age group or sex. Industry Environment The clothing industry
Premium Marketing Retailing Monopoly
Table of Content1.0 Industry Background12.0 Introduction13.0 Impact of Macro environments on Cell Phone Industry13.1 Demographic environment13.2 Economic Environment23.3 Natural Environment23.4 Technological environment34.0 Impact of Micro Environments on the Cell Phone Industry34.1 Suppliers34.2 Marketing intermediaries44.3 Customers44.31 Consumer markets44.4 Competitors55.0 Impact of the Changing Environments on Marketing Mix55.1 Product55.2 Price Variables65.3 Place Variables65.4 Promotion Variables66
Premium Mobile phone
The Motorcycle Industry Definition Motorcycles fall into the category called Recreational Vehicle‚ Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles‚ boats‚ motorcycles‚ jet skis‚ and/or related accessories. In Hoover’s classification‚ based on the North American Industry Classifications System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system‚ motorcycles fall under a smaller subcategory called Motorcycle‚ ATV‚ and Personal
Premium Motorcycle Harley-Davidson
Paint Industry in India The Indian paint industry is valued at Rs 26‚000 crore by to AC Nielsen with 70 per cent of it being decorative paints and the remaining 30 per cent being industrial. The per capita paint consumption has been estimated to be 2.57 kgs. The size of the industry is 3.1 million tonnes with decorative paints being 2.4 million tonnes and industrial paints being 0.7 million tonnes in volume terms. The Indian paint industry is growing at a double digit rate for several years now
Premium Automotive industry Volkswagen Group Stock market
Out of the seven major exports of Pakistan‚ Leather is one of the major contributors. Although the industry started it journey way back in the 1947 since then it has moved from exporting raw hides and skins to more value added products. At the time of independence in 1947‚ there were only a few leather tanneries in Pakistan‚ which were operating on a small scale producing mostly sole leather. During 1950s‚ some well-equipped tanneries were set up at Karachi and Lahore‚ while during 60s and 70s
Premium Leather Value added
the chain saw industry and why? The five forces that that are important for an industry and companies involved are a) Competition b) Buyers c) Substitutes d) Suppliers and e) Compliments. The Chainsaw industry is segmented by customer bases namely professionals‚ farmer and casual users. These customer segments are differentiated by the cubic-inch displacements. Pro users require 4.5 or greater‚ farmers require 2.7 – 4.5 inches and casual users require about 2.7 inches. The industry is also segment
Premium Roller chain Chainsaw Department store
Porters Five Forces: (Petroleum Industry) Supplier Power: Strong The equipment manufacturers are small in number‚ yet large in size. Therefore‚ a high demand from the oil and natural gas companies has naturally given them an advantageous position within the sector. Their highly diversified product portfolio has continued to emphasize their strong bargaining power with the oil and natural gas companies. Due to the specialized nature of the suppliers‚ finding an alternative supplier is difficult
Premium Petroleum Hydrocarbon