Competitive Environment PROTON is the first Malaysia national car. The big competitor in Malaysia in term of automobile companies and affordable car is PERODUA. The competitive environment as we can see roughly in Malaysia is affordable car where all citizens in Malaysia can buy it and the car maintenances also cheap. Here‚ the porter five are been applied for more clearly because the competitive environment not only about the competitor. It can be about the economic recession‚ natural disaster
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Introduction Micro environment is the specific or the task environment of a business which affects its working or operations directly on a regular basis. While the changes or transformation in the macro environment will affect the business in the long run‚ the effects of changes or transformation in the microenvironment will be noticed immediately as it is near to the internal part of the business itself. Let us take a roughly look at the macro environment just to get the rough idea on
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analysis perspective‚ has the Proton management done a good job? Liquidity Ratio: 2009 2008 2007 2006 2005 Current Ratio 3‚404.6/ 1‚883.6 =1.807 3‚446.1/ 1‚639.2 =2.102 3‚165.5/ 1‚639.2 =2.064 4‚431/ 2‚341.1 =1.893 5‚026.5/ 2‚210 =2.274 Quick Ratio 2‚009.5/ 1‚883.6 =1.067 2‚345.8/ 1‚639.2 =1.431 1891.9/ 1‚533.8 =1.233 3‚042/ 2‚341.1 =1.299 4‚059.4/ 2‚210 =1.837 Current ratio calculated by current asset divided by current liabilities shows the ability of the company to repay its short term liabilities
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* 1. INTRODUCTIONPerusahaan Otomobil Nasional Berhad (PROTON) wasincorporated in May 7‚ 1983 to manufacture‚ assembleand sell motor vehicles and related products‚ includingaccessories‚ spare parts and other components.PROTON produced Malaysias first car‚ the ProtonSaga‚ commercially launched on July 9‚ 1985 by formerMalaysian Prime Minister‚ Tun Dr. MahathirMohamed‚ who had originally conceived the idea of aMalaysian cars.Toyota Motor Corporation is the market leader inautomotive industry and the
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Price Range Proton has good reason to be proud because they got so much right the first time. Even without considering the price advantage‚ the 2013 Proton Exora is highly impressive‚ matching or outperforming rivals in most areas. Proton Exora variants variants price installment engine features Exora 1.6 (M) *RM60‚012 RM575/mth 1597 cc specs/equipment Exora Bold 1.6 (M) *RM66‚762 RM640/mth 1597 cc specs/equipment Exora Bold 1.6 CFE Standard RM68‚550 RM657/mth
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Proton Issue in Malaysia 1 Introduction This paper investigates the background‚ history‚ problems emerged and ways to improve of Proton cars in Malaysia. The objective of this paper is not only to find out the problems faced by Proton‚ but also to discuss the ways in order to improve the Proton reliability and retrieve the supporter’s heart to keep using Proton car in the automotive sector. However‚ in this competitive time where there are a lot of so-called competitors such as Hyundai
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|The External Factor Evaluation (EFE) Matrix | | | | |Key External Factors |Weight |Rating |Weighted Score | |Opportunities | | | | |1. U.S. sales of organic food and beverage have increased from
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Introduction………………………………………………………………………………...…3 1.1 History ……………………………………………………………………………….. 3 1.2 Proton | INSPIRA …………………………………………………………………... 3 1.3 Product Life Cycle [PLC] …………………………………………………………... 4 Introduction Level ………………………………………………………………….. 4 Growth Level ………………………………………………………………………... 5 Maturity Level ……………………………………………………………………..... 5 Decline Level ……………………………………………………………………….. 6 2.0 Analysis ……………………………………………………………………………………... 6 2.1 Proton | SWOT Analysis …………………………………………………………... 6 Strength ……………………………………………………………………………
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Perusahaan Otomobil Nasional Berhad (Proton) was incorporated in Malaysia on 7 May 1983. It started the business by manufacturing‚ assemble and selling motor vehicles and related products including accessories‚ spare parts and other components. Later‚ Proton evolved progressively from assembly to design and manufacturing‚ and also emerged as the only full-fledged automotive manufacturer in the country in 1996. In this case‚ Proton has challenged many problems in order to survive in the industry.
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PROTON From SAGA to IRIS MAF 680 INTEGRATED CASE STUDY EXECUTIVE SUMMARY A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant‚ Chartered Accountant Saiful Alawi‚ to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically‚ PROTON was incorporated on 7th May 1983 to manufacture‚ assemble
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