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    The Macro Environment

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    The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the

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    Chapter 10 Organization of the Environment Two main sub topics of Ch-10 • Organizational Ecology • Institutional approach Ecology What is Ecology? • Greek origin • OIKOS = household/environment • LOGOS = study of… • Ecology is the study of the “house/environment” in which we live. • Ecology is the study of interactions between – organisms and organisms (Biotic-Living things) – organisms and their environment (Abiotic-Non living things) Ecology Terms • Species – A specific

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    The deterioration of the environment The deterioration of the environment is one of the most serious problems now and although many groups and associations have tried to preserve planet green‚ pollution continues to affect many parts of the world‚ especially in industrialized countries. The main cause of deterioration is due mainly to the growth of cities and industry development. In recent years‚ both governments and environmental organizations and scientists seeking solutions to limit human

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    External Environment

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    1. Number of consumers (naturally‚ more consumers means more D)  2. Income & normal goods (as Y increases‚ D for these goods increases)  3. Income & inferior goods (as Y increases‚ D for these goods decreases)  4. Preferences (obviously‚ if they prefer to buy it their D will increase)  5. Price of a substitute (if the price of a substitute good increases‚ D for the original good will increase)  6. Expectation of future prices and income.  7. Government policies. e.g. ban pornography

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    Prison Environment

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    PRISON ENVIRONMENT Prison Environment By: James Thomas University of Phoenix Prison Environment Prison environment is cramped and confined and a dangerous environment. There are many inmate customs‚ etiquette or rules to abide by‚ or a convicted individual may be subjected to physical harm or death. The most obvious characteristic of the prison environment is the absence of privacy. The absence of privacy is a deliberate punishment‚ lavatories

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    French environner to encircle or surround  circumstances and condition that surround the organism or group of organism  the social and cultural conditions that affect and individual or community ENVIRONMENTAL SCIENCE The systematic study of environment and our place on it Why study environmental study? ♥ to apply this information to improve the ways we treat our world ♥ environmental science is also mission-oriented; it implies that we all have responsibilities to get involved and try to do

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    Business Environment

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    invest in UK‚ which may benefit the UK economy such as improve the local employment and takes advantage of new technology skills. Task 4.2: Analyze the impact of global factors on UK business organizations Business may affect by external environment due to some global factors in areas of economic‚ political‚ legal‚ social and technological‚ these factors bring some impacts to the UK business organizations‚ as follows‚ Economic factors – These factors reflect in the global economy such as

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    Business Environment

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    NAME: TAHIR M SULTAN UNIT: 4 (BUSINESS ENVIRONMENT) ASSIGNMENT NUMBER: 1 ASSIGNMENT TITLE: THE CASE: MCDONALD LECTURER: Mr. Hamid Rahim SUBMISSION: 11-10-2011   1. LIST SOME STAKEHOLDERS OF MCDONALDS. CLASIFY THEM AS INTERNAL‚ CONNECTED AND EXTERNAL TYPES. Stakeholders can be defined as “individuals and groups who are affected by the activities of an organization. The most important stakeholders can be seen as those with most to lose from the organization’s actions‚ but this does

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    Economic Environment

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    The United States economic environment consisted of many criteria between the years 1999-2003. One factor of influence on the economy was the unemployment rate of Americans. Personal income was another factor that played into the economy. Another economic factor was the price of oil. The last factor was that of the unimaginable War in Iraq. These factors all combined to impact the economic environment. Unemployment rates have always been atop Americans minds. Today more than ever‚ Americans

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    3r's in the Environment

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    & Recycle An environmental issue that the United States has is the obedience to the concept of the 3R’s: reduce‚ reuse‚ and recycle. People now live in such a consumer driven society that they fail to reason what their habits are causing the environment to become. Forests‚ oil‚ and other natural resources are diminishing because of Americans need for more‚ more‚ and more of the materials that come from them. But instead of giving back to the Earth‚ they just toss the unwanted‚ used products away

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