BUSINESS ENVIRONMENT | |After discussing the meaning of business environment‚ now we will discuss the various components of business environment. The various components of business environment are- [pic]External environment consists of those factors that affect a business enterprise from outside. External environment includes shareholders‚ competitors‚ customers‚ society‚ government laws and regulations‚ policies and technology. External environment is generally classified into micro environment and
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GROUP COUNSELING Closing A Session Book; Group Techniques – Third Edition > Gerald Corey‚ Marine Schneider Corey‚ Patrick Callanan‚ J. Michael Russell. Chapter 7. Techniques for the Final stage: pg. 164. Ending a Session! Introduction: In an effective functioning group‚ the members are striving to carry what they are learning in a session into their everyday lives. They do this by formulating plans to practice between sessions‚ by making a commitment to do homework assignments and by
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2: THE MANAGEMENT ENVIRONMENT • • • • Explain what the external environment is and why it’s important. Discuss how the external environment affects managers. Define what organizational culture is and explain why it’s important. Describe how organizational culture affects managers. What Is External Environment? External environment is the factors‚ forces‚ situations‚ and events outside the organization that affect its performance. Understanding External Environment What Role Do
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MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview In
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Market Environment The *market environment* is a marketing term and refers to all of the forces outside of marketing that affect marketing management ’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing
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Introduction to Marketing Environment Firms are affected by lots of different things; a firm’s marketing environment is made up of all of the things that affect the way it operates. Some of the factors in a firm’s marketing environment can be controlled by the firm but some are uncontrollable. Firms need to understand their marketing environment so that they can make the most of positive factors and manage the impact of negative factors. The market environment is a marketing term and refers to
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The political environment in a country affects business organizations and could introduce a risk factor that could cause them to suffer a loss. The political environment could change as a result of the actions and policies of governments at all levels‚ from the local level to the federal level. Businesses need to be prepared to deal with the fallout’s of government politics locally and internationally. Let’s first define Political environment‚ there are several factors that creates an Inter-linkages
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CONCERN FOR THE ENVIRONMENT Environment refers to everything that surrounds and influences an organism. Our environment is getting worse day by day‚ and we are suffering for other people and our mistakes. We might not be able to see all of the bad things in our environment‚ but they are for sure there. This could affect our families and our future one day. There are some problems affecting the environmental stability‚ namely- ozone depletion‚ enhanced greenhouse effect‚ global warming‚ and climate
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