The Economics of M‐PESA1 WILLIAM JACK 2 GEORGETOWN UNIVERSITY AND TAVNEET SURI 3 MIT SLOAN First version: October‚ 2009 This version: August‚ 2010 We gratefully acknowledge the support and collaboration of Pauline Vaughan and Susie Lonie‚ and other staff of Safaricom and Vodafone. The survey whose results are reported here was commissioned by the Central Bank of Kenya‚ managed by Financial Sector Deepening
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2. Individual Level M-PESA’s initial individual level business model focused on the person-to-person transfers‚ but it has grown to include person-to-business and business to business transactions. The former transaction‚ person to person‚ is for facilitating individual’s access to financial services like mobile money transfer and the latter is for mobile payment involving business. Person to Business (P2B) and Business to Business (B2B) M-PESA has evolved into a payment platform that lets businesses
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currently buying the product(s) or service(s) you will sell. Some areas to consider: * Market dynamics‚ patterns including seasonality * Customers - demographics‚ market segment‚ target markets‚ needs‚ buying decisions * Product - what’s out there now‚ what’s the competition offering * Current sales in the industry * Benchmarks in the industry * Suppliers - vendors that you will need to rely on 2. Target Market Find niche or target markets for your product and describe them. Ads
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POLITICAL Safaricom and Vodafone have maintained a strong relationship with the Central Bank of Kenya. The fact that the Kenyan government owns 35% of Safaricom has made it easier for regulations to be approved. Mobile technology is widely used in Kenya’s democratic process as political parties and individuals seek to communicate to the electorate through various media‚ including SMS‚ MMS‚ video and audio clips. ECONOMIC M-Pesa has a multitude of economic benefits as it facilitates safe storage
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Factors……………………………………………………... 6 Environmental Factors…………………………………………………….. 7 Legal Factors………………………………………………………………. 7 Conclusion…………………………………………………………………. 8 References………………………………………………………………….. 8 INTRODUCTION PESTEL analysis stands for Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal analysis. PESTEL describes a framework of of macro-environmental factors used in the environmental scanning component of Strategic Management.PESTEL is a part of external analysis of doing
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motorcycle”. An analysis of consumer’s behavior in terms of consumer consumption patterns‚ consumer preferences‚ consumer motivation‚ consumer buying process and shopping behavior is very much help to formulate a firm’s marketing strategy. Thus the marketing concept is consumer oriented and the emphasis is more on the consumer rather than the product. This research shows opinion of consumers‚ buying motives‚ factors of influencing consumer behavior and their expectations with product and it’s after
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PESTEL ANALYSIS OF SAFARICOM LIMITED INTRODUCTION Company Background Safaricom Limited is Kenya’s current leading Mobile Telephone Operator. It prides itself in providing world class GSM (Global System for Mobile Communications) service to over 16 million subscribers in Kenya. The company was formed in 1997 as a fully owned subsidiary of Telkom Kenya. In May 2000‚ Vodafone group Plc‚ the world’s largest Telecommunication company acquired a 40% stake and management responsibility for the company
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SWOT analyse Where does SWOT stand for? SWOT analysis (Strengths‚ Weaknesses‚ Opportunities‚ and Threats) What is the SWOT analysis? The SWOT analysis is a method of assessing a business‚ its resources‚ and its environment. Doing an analysis of this type is a good way to better understand a business and its markets‚ and can also show potential investors that all options open to‚ or affecting a business at a given time have been thought about thoroughly. What is the essence of the SWOT
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2013 STRATEGIES SAFARICOM LMT. A. Sustained growth in our customer base Safaricom’s one of the present strategy is to build trust and loyalty among customers and giving them what they want is vital to the success in an increasingly competitive industry. There is a need to retain customers by offering differentiated products and services so that they recommend them to others. Customers want an overall better experience than they can get elsewhere. More access to mobile services and better network
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SWOT analysis The strengths and weaknesses of a SWOT analysis focus on the current market position of a business in relation to its: • Customers – is the business meeting the needs of its target markets • Competitors- is the business offering a better way of meeting customer needs compared with its competitors • Internal resources- is the business making effective use of its internal resources to meet customer needs and deal with competition The opportunities and threats
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