Overall Situation Analysis – Current Marketing Situation The domestic telecommunication industry offers a broad range of services through four primary product segments: radio‚ television‚ voice communications‚ and broadband services‚ the two largest being voice communications and broadband services (Industry). These services are offered to businesses and personal consumers‚ and are the industry’s primary user segments. Companies in the telecommunication industry are the primary means by which communication
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The telecommunication wireless industry is defined by its ability to operate and maintain switching and transmission facilities to provide direct communication through radio-based cellular networks. Services found in this industry include cellular mobile phone services‚ paging services‚ broad and personal communication services‚ and wireless public safety services. According to (IBIS World database)‚ 52.2 percent of the products and services are segmented in cellular voice services. The telecommunication
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TELECOMMUNICATIONS INDUSTRY The telecommunication industry is considered a vital part of our everyday lives. Although it only represents about 2.4 percen‚ the services it provides are important to other sectors in the economy. One of the most debatable topics in economics is the Telecommunication Act of 1996‚ and according to the Federal Communication Commission‚ “It is the first major overhaul of telecommunications law in almost 62 years. The goal of this new law is to let anyone enter any communications
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China’s telecommunications industry at current 3 Competitiveness and Market Share 5 China’s telecommunication industry analysis 6 An internal analysis of China’s telecommunications industry 6 Barriers to entry 6 Industry Rivalry 7 Bargaining power of buyers 8 Bargaining Power of Suppliers 8 Threat of substitute products/services 8 An external analysis of China’s telecommunications industry 9 Political/Legal 9 Economic 10 Socio-Cultural 10 Technological 11 Environmental 11
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INDUSTRY ANALYSIS-PORTERS FIVE FORCES MODEL THREAT OF SUBSTITUTES THREAT OF NEW ENTRANTS Etisalat supposed to invest US$163Mn in an expansion Dialog offers the 3G technology and the largest ser vice provider of mobile industry. Dialg is come with an strong strategies in the market Low switching cost Available wide variety of choices to the customers. Social networks E-mail‚ VOIP- Skype Fixed wire less /wire line Overseas suppliers on IDD agreements request high
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External Analysis of the telecommunication industry Economic • Market analysis by Insight Research predicts that telecommunications-industry revenue will reach $1.2 trillion by the end of next year‚ and grow by a compounded rate of 5.9 percent to $1.6 trillion by 2010. • Telecommunication remains an important part of the world economy and the telecommunication industry’s revenue has been placed at just under 3% of the gross world product. • Mobile phones have had a significant
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INTRODUCTION OF TELECOMMUNICATION INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity‚ telecommunications has involved the use of electric means such as the telegraph and telephone‚ the use of microwave communications and the use of fiber optics. The telecom industry plays an important role in the world economy and global revenues in 2008 were ~USD 4 trillion‚ expected to grow at a steep 11%
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AN ASSIGNMENT ON The Telecommunications Industry in India -- Michael Porter’s Five Forces Analysis Submitted To: - Prof. AVIJAN DUTTA Date Of Submission:- 4th feb‚2009 NAME ROLL NO. Submitted By:- Ashish Vatshayayan 03 Rajesh chaudhary 28 Anurag Yadav
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or indirectly contributed in the development of this work and who influenced my thinking‚ behaviour‚and acts during the course of study. I express my sincere gratitude to GAUTAM BUDH TECNICAL UNIVERSITY for providing me an opportunity to undergo summer training at INDIAN TELEPHONE INDUSTRIES LIMITED RAEBARELI. I am thankful to Mr J.P.MISHRA (CM MARKETING) for his support‚ cooperation‚ and motivation provided to me during the training for constant inspiration‚ presence and blessings. The guidance at each and every step provided by
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ABSTRACT This paper is about the telecommunication industry of Pakistan. The paper will explain the reasons why Mobilink is the fastest growing telecommunication company of Pakistan. The paper evaluates mission‚ vision statement of Mobilink and the target audience of Mobilink i.e. different products like Mobilink indigo‚ Jazz Octane and Jazz Jazba etc. The paper will explain the geographic and psychographic segmentation of Mobilink according to its different products. This paper includes
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