When they launched their Nike line‚ they realized that having an athlete endorse their shoes would be a great way to reach out to the world. With the assistance of an organization by the name of Wieden & Kenny‚ they developed the “Evolution” campaign that focused on their commitment to runners and starting what we now know them for‚ their innovation. In the 1980’s Nike was again taking sports by leaps and bounds by introducing their Nike Air line of shoes endorsing Michael Jordan. This paved
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Knowing Your Audience Paper and Communication Release Cristopher Silva BCOM275 May 14‚ 2012 Dr. Leslie Kille Knowing Your Audience Paper and Communication Release On the morning of August 6‚ 2012 the world woke up to the headlines of “Chile mine collapse leaves around 30 trapped” (Soto‚ 2010). By the time people read the articles‚ 33 miners had already spent close to 24 hours trapped in gold and copper mine 2‚300 feet under the Chilean dessert‚ and Chilean authorities were scrambling for
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CRITICAL ANALYSIS OF AN IMC CAMPAIGN: SKITTLE’S DAZZLE THE RAINBOW CAMPAIGN The campaign * Embracing alternative product uses and taking in to the next level‚ Skittles rolls out its social media marketing campaign: “Dazzle the Rainbow” in October 2010.Dazzle the Rainbow is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy. * It was a 24 hour live streaming response campaign that features David Phoenix‚ a man who says he “can
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Taylor Cook COMM 101- Fundamentals of Public Speaking Audience Adaptation Paper February 18‚ 2013 In the TED video that I watched‚ the subject was about “Body Language” and was twenty-one minutes and three seconds long‚ but the speaker stopped officially talking at twenty minutes and fifty-four seconds into the video. The speaker‚ Amy Cuddy‚ had very interesting points about how a person’s power pose‚ powerful/ prideful or curled into a ball and timid‚ can influence themselves on how they think
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intelligence. These differences become clear when exploring an audience ’s response to William Shakespeare’s Macbeth‚ from the Elizabethan era and today. The text was written in 1606 and was set in Scotland. The tragedy construes what egotistical ambition can do to the mind. Key themes of loyalty and betrayal‚ the increase in intelligence of humans‚ the way laws govern society and the balance in power between genders affect an audience ’s response to Macbeth. Specifically speaking; Macbeth ’s corruption
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daily practices influence short and long-term health Gr4.A.6. Demonstrate an understanding of the principles of training in developing and maintaining fitness Gr4.A.26 Recognize and discuss how the consequences and actions of a performance teach audience members and performers life lessons Choose 4 people in your group to assess you. Ask them to write their names in the first column. The ASSESSORS will use the following symbols to rate your work. SOCIAL/PRESENTATION
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Audience Profile 1. Is my primary audience external or internal? Internal 2. What are some key demographics about my audience‚ such as age‚ gender‚ family situation‚ etc.? Male‚ grandmother is coping with a debilitating illness 3. How much does my audience know about the topic? Jeff knows that there is a professional conference this weekend at a nearby convention center. Jeff also knows that Nina Hernandez has covered for him three times in the last two months. 4. How much
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The three audiences I used for my research papers were a third grader‚ teenager‚ and employer. Although these different audiences vary‚ I altered the word choice‚ sentence structure‚ and tone throughout each audience. Third graders are used to less advanced words and sentences. Teenagers normally are able to understand complex ideas and sentence structure. An employer is accustomed to higher level thinking and larger scale vocabulary and complete sentences. A third grader is more accustomed to shorter
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Knowing Your Audience Paper and Communication Release Knowing your audience is a very important aspect any time a company communicates information to a group or organization. Knowing the audience is even more important when a company has to deal with the fallout following a disaster. The disaster of the Chilean copper mine in South American is one example of where knowing your audience was a very important factor. In a Chilean copper mine‚ an unfortunate collapse in one of the shafts of them mine
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That means making Target your preferred shopping destination in all channels by delivering outstanding value‚ continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise.” Target’s determination to fulfill the needs and fuel the potential of their guests is leading them to their solutions that drive both business and social value. Target is focused on new ways to build onto Target’s legacy of corporate responsibility. Target works along side
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