self-reference criterion has important implications for international marketing reference criterion and discusses its implications for each element of the marketing mix. Use examples to explain. - Culture * SRC concept link to 4Ps * Religion‚ value‚ language‚ political‚ education (determinants) * Strategy – Standardization (ethnocentric) Explain the main arguments for and against the customization of the marketing communication campaign in overseas markets. Use examples. - Marcomm
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Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 1 Copyright 2013‚ Pearson Education INTRODUCTION • Global vs. “Regular” Marketing - Scope of activities are outside the home-country market Copyright 2013‚ Pearson Education GLOBAL MARKETING • Create value for customers by improving benefits or reducing price – – – – Improve the product Find new distribution channels Create better communications Cut monetary
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and so much more. Some factors that affect biodiversity of species are what are around the biomes‚ the unnatural species living there‚ extreme climate changes (in general)‚ pollution‚ unusual weather changes(drought‚ flood‚ snow‚ etc.)‚ littering‚ loss of natural resources‚ extinction of plants/animals‚ and much much more. The difference between biotic and abiotic factors in an animal’s habitat is that the biotic factors are living or have lived while the abiotic factors are not living‚ will not
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4 EXTERNAL FACTORS THAT AFFECT HUMAN RESOURCE MANAGEMENT Government Regulations – With the introduction of new workplace compliance standards your human resources department is constantly under pressure to stay within the law. These types of regulations influence every process of the HR department‚ including hiring‚ training‚ compensation‚ termination‚ and much more. Without adhering to such regulations a company can be fined extensively which if it was bad enough could cause the company to shut
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Environmental Factors and Marketing Decisions: Starbucks Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations worldwide environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company’s flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors
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Chapter 1—The Global Marketing Imperative TRUE/FALSE 1. International marketing is much more than the science and art of business; it includes economics‚ anthropology‚ cultural studies‚ geography‚ history‚ languages‚ jurisprudence‚ statistics‚ demographics‚ and many other fields. ANS: T PTS: 1 DIF: Moderate REF: p. 4 NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions 2. The major foundation of the international marketing process is
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What factors affect the resistance of a piece of wire? What I am going to investigate is‚ what factors affect the resistance of a piece of wire. To start this experiment I will need the following equipments: Power pack Ammeter Voltmeter 1 meter ruler (100cm) 110cm of wire Crocodile clips This shows how the equipment will be set up. A V I will measure the Voltage and also Current of the wire. Once I have recorded the results
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Factors affecting healthy development in children There are many different factors that affect a child healthy growth and development. Knowing the different factors that can affect the child enables us to differentiate activities suited to all children and also if need be place areas of concern so there is early intervention and then that the child has the best possible start.
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the elements of their environments. Business environment means the factors that affect the operations of a business‚ like political and legal factor‚ economic factor‚ socio-cultural factor‚ technological factor‚ physical factor and competitors. These environmental factors offer both opportunities and threats to a company. Opportunities are the factors that help the company to achieve its objectives and the threats are the factor that hinders the company from achieving its objectives. Before
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INTRODUCTION 1 I. ENVIRONMENTAL FACTORS AFFECTING INDUSTRY 1 I.1. PESTEL ANALYSIS 1 I.2. FIVE FORCES MODEL 3 II. IMPLICATIONS OF CHANGING BUSINESS ENVIRONMENT 4 III. USE AND LIMITATIONS OF TOOLS APPLIED 5 III.1. USE AND LIMITATIONS OF PESTEL 5 III.2. USE AND LIMITATIONS OF FIVE FORCES MODEL 6 SUMMARY 6 APPENDIX 1 8 APPENDIX 2 9 REFERENCES 10 INTRODUCTION The origin of the modern pharmaceutical
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