Factors influencing successful brand extensions Dr Leif E. Hem Associate Professor Norwegian School of Economics and Business Administration Breiviksveien 40 N-5045‚ Bergen Norway Tel No. Int. Code + 47 55 95 96 85 Fax No. Int. Code + 47 55 95 98 74 email: leif.hem@snf.no Leslie de Chernatony* Professor of Brand Marketing Birmingham University Business School The University of Birmingham Winterbourne 58 Edgbaston Park Road Edgbaston Birmingham B15 2RT England Tel No. Int. Code + 44 121 414 2299
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Indian Construction Industry – 2006-07 13th AsiaConstruct INDIAN CONSTRUCTION INDUSTRY 2006-2007 PREPARED BY CONSTRUCTION INDUSTRY DEVELOPMENT COUNCIL INDIA P.R. Swarup‚ Director General‚ Construction Industry Development Council‚ India -1- Indian Construction Industry – 2006-07 Indian Construction Industry – An Overview of Practices Introduction The paper discusses the overview of practices being used in Indian Construction Industry‚ one of the fastest growing
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inflows after the chemicals‚ services sector‚ drugs & pharmaceuticals‚ and construction activities. In FY12‚ the Indian telecom sector received FDI equity inflows of Rs 90.12 bn amounting to around 5.2% of the total FDI equity inflows into the country. The sector saw cumulative FDI equity inflow of Rs 457.2 bn over FY08-FY12 registering a five-year CAGR of around 15.3%. The industry has seen consistent growth during the last year on the back of rollout of newer circles by operators‚ successful
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Loreal show a very good vintage for innovations in cosmetic industry. This evidence can be proving while Loreal group create the finest products and sell it out in the market. By this way‚ Loreal had successfully attracted more customers to consume with their products. Secondly‚ Loreal had also built up their position in those markets such as Western Europe and United States which considered as a high barrier entry market. As Loreal cosmetic industry was very good in applying marketing strategy. Therefore
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entering Indian market:... national and international hotela are being developed in india..India is ranked fifth among the world’s tourist hot spots‚ growing at 8.8% annually‚ according to the World Travel and Tourism Council report‚ with a huge inbound and outbound potential from the country‚” says Chanin Donavanik‚ Chief Executive Officer of Dusit International. Hotel Industry in India has witnessed tremendous boom in recent years. Hotel Industry is inextricably linked to the tourism industry and
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Indian Agro Products Agricultural sector is the mainstay of the rural Indian economy around‚ which the socio-economic privileges and deprivations revolve‚ and any change in its structure is expected to have a corresponding impact on the existing pattern of social equality. The growth of India’s agriculture sector during the 50 years of independence remain impressive at 2.7 % per annum. About two-third of this production growth is aided by gains in crop productivity. The need based strategies adopted
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INDIAN BANKING INDUSTRY Banking forms the back bone of the country. Banks are special as they not only accept and deploy large amounts of uncollateralized public funds in fiduciary capacity‚ but also leverage such funds through credit creation. They directly or indirectly affect the growth of the country. Banking in India has gone through different phases of nationalization and liberalization. In confront of American crisis‚ evolving technology‚ growing Indian economy and further liberalization
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Introduction This report aims to identify what are they key aspects that influence customer‘s restaurant choice. From a number of researchers (Auty‚ 1992; Namkung & Jang‚ 2007; Sulek & Hensley‚ 2004) it emerged that food quality was rated as the most influencing factor affecting consumer’s restaurant selection behaviour. Nevertheless‚ service quality was discovered to be a secondary aspect over decision‚ despite the fact that it is was recognize that it could guide consumer’s evaluation of the dining experience
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Indian Tyre Industry to grow at 9-10% in next 5 yrs The Indian Tyre Industry produced 73.6 million units of tyres (1.1 million tons) garnering Rs 190 billion in FY`07. MRF was the market leader (22% market share) followed closely by Apollo Tyres (21%). The other major players were JK Tyres & Industries (18%) and CEAT (13%). The industry tonnage production registered a 5 year CAGR of 9.69% between FY 02-07. Truck & bus tyre category (accounting for 57% of the tonnage production) recorded a 5
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Message Welcome to PwC’s India Entertainment and Media Outlook 2011‚ analysing nine entertainment and media (E&M) industry segments. We have detailed key trends and challenges in each of the segments besides providing their future prospects. In addition‚ we have provided our views on tax and regulatory issues as well as the technology that is influencing the distribution of content in the industry. The year 2010 saw the global economy begin to recover from a steep decline which in turn saw a rebound in
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