1. Overview of the global pharmaceutical industry In 2003‚ Britain’s Guardian newspaper commented that‚ “on the face of it‚ the global pharmaceutical industry looks like the epitome of a modern‚ mature industry that has found a comfortable way to make profits by the billion: it ’s global‚ hi-tech‚ and has the ultimate customer‚ the healthcare budgets of the world ’s richest countries.” Guardian sept 2003 The global pharmaceutical industry is nowadays made up of thousands of companies contained
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Jennifer Ambert Prof Weren Fall 12’ Tuesday 6p-8:40p MGT4600-61 Pfizer Case Study 1. Why has the pharmaceutical industry been so successful historically? The pharmaceutical industry has been such a successful industry for numerous reasons: • Patent protection is considered to be an incentive for investing‚ and also creates customer loyalty. • Generic brands have been profitable and cost efficient for buyers. This simply means that suppliers don’t need to offer a particular name brand;
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Merck‚ being on one of the biggest pharmaceutical companies in the world today‚ came from a meek beginning and still encounters many problems today while trying to maintain a lead amongst its competition. While being looked at as a research and development driven company‚ Merck now has to go beyond R&D to stay competitive in the pharmaceutical industry. Attracting talent to work for the company has never been a problem for Merck‚ but the bigger question was whether or not this talent would be able
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RFID in Pharmaceutical Industry In 2004‚ US Food and Drug Administration (FDA) has called for the implementation of RFID technology to track the distribution of prescription drugs in order to protect the medical supply chain from counterfeit drugs by 2007. Initially‚ California State Board of Pharmacy has mandated RFID technology but later extended implementation date until 2015. In 2007‚ Kalorama Information predicted in a report that market for RFID solutions in pharmaceutical industry would
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Environmental Factors MKT/421 Environmental Factors Coca-Cola‚ Inc. When it comes to promoting a product or service‚ one size does not fit all. Certain aspects of the marketing plan need to change depending on whether the company is marketing domestically or globally. Coca-Cola‚ Inc. is a successful organization with both global and domestic operations. An organization of this magnitude has external factors that can affect the complete operations of the company. These factors can
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Environmental Factors MKT 421 March 8‚ 2011 ENVIRONMENTAL FACTORS Nike is an organization that conducts both domestic and global marketing. The environmental factors will be identified that will affect the global and domestic marketing decisions. The following will be addressed as they relate to the organization’s marketing decisions: Analyze the influence of global economic interdependence and the effect of
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available at www.emeraldinsight.com/0959-6119.htm IJCHM 18‚4 Hotels’ environmental management systems (ISO 14001): creative financing strategy Wilco W. Chan and Kenny Ho School of Hotel and Tourism Management‚ Hong Kong Polytechnic University‚ Hung Hom‚ Hong Kong Abstract Purpose – Environmental concerns have been increasing in the travel industry. However‚ most hotels are unwilling to develop an international environmental management system (EMS) probably due to a lack of resources and knowledge
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multiproduct strategy is Novartis following? Explain. Novartis acquisition in eye care company Alcon Inc. is an example of Related Diversification Multiproduct Strategy due to the fact that Novartis and Alcon both perform their business in health care industry. In addition‚ Novartis prescription drug make up 60% of the total sales indicate that company is operating in moderate to high level of diversification. The acquisition of Alcon Inc. establishes a related link between Novartis prescription
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Journal of Business Research‚ vol. 4‚ 2002 This article is brought to you by www.bdresearch.org A Comparison of Capital Structures Among MNCs and Local Companies in Bangladesh Javed Siddiqui* M. Zillur Rahman** Abstract: Prior studies in capital structure have attempted at establishing relationships between profitability and level of gearing. This study attempts at presenting a comparison of capital structures between MNCs and local blue chip companies enlisted with the DSE. The study concludes
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Crore Subscription : 09-13 November Bangladesh Chemical Industry at a Glance: Bangladesh Chemical Industries Corporation (BCIC)‚ a state owned enterprise‚ is the pioneer in chemical industry in Bangladesh with concentration in producing fertilizer‚ acids‚ alkali‚ ammonia‚ chlorine‚ paper‚ pulp‚ rayon‚ bleaching powder etc. However‚ private sectors have rather been enthusiastic in chemical and allied products namely: pharmaceutical products‚ paints and varnishes‚ edible oil processing
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