[pic] Case # 2: FIT Fruit and Vegetable Wash In Partial Fulfillment of the Requirements in Marketing Management 1st Term (SY 2013-2014) Submitted to: Dr. Antonio V. Concepcion Submitted by: GROUP 2 Jason Ayala Vanessa Espino Almira Garcia Neil Alvin Hiteroza Katrina Pineda Marie Anna Tomas June 19‚ 2013 I. Background A. FIT Fruit and Vegetable Wash Fit Fruit and Vegetable Wash is made from 100% natural resources and found in everyday food such as baking soda‚ citric acid and grapefruit
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1) Which of the following statements is true of marketing plans? a) They are typically five-year plans and they lay out the strategies required to achieve targets in those five years b) They provide direction and focus for a brand‚ product‚ or company. c) They are usually profit-oriented. d) They are of limited use to non-profit organizations. e) They can be independently developed without worrying about other functional areas. 2) Activities involved in building deeper understanding
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Bridge Paper ™ Environment‚ Ethics‚ and Business Featuring a Thought Leader Commentary™ with Jan van Dokkum‚ President‚ UTC Power R. Edward Freeman Jeffrey G. York Lisa Stewart © 2008‚ Business Roundtable Institute for Corporate Ethics www.corporate-ethics.org Distribution Policy: Bridge Papers™ may only be displayed or distributed in electronic or print format for non-commercial educational use on a royaltyfree basis. Any royalty-free use of Bridge Papers™ must use the complete
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Marketing is a major component for most business in the United States but is only just beginning to take hold in the healthcare field. Within the healthcare arena the concepts of marketing has taken a long time to develop. In the late 1970s Evanston Hospital in Illinois was the first hospital to hire a marketing person for healthcare. We are now in the early 21st Century and healthcare marketing is going full steam ahead. The purpose of this essay is to examine some of the healthcare marketing techniques
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Whenever we talk about where’s coffee is the best‚ the first image flash into our mind would be the name "Starbucks." For the key environmental factors that affect the success of its products in Macau: Demographic Years ago‚ Starbucks started up in Macau. It had been a trend to try the Starbucks coffee. Almost everyday a queue of students was lined up in front of the shop at that period of time. However‚ after a while‚ the tide was quenched. So we can see that the Starbucks does not really focus
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an enormous impact on the lives of many people. Social & Cultural Factors Baroque music has a large role in American Culture. Many people can often be seen taking part in activities associated with Baroque music. This is partly because people of most ages can be involved and families are brought together by this. Generally a person who displays their dislike for Baroque music may be considered an outcast. Economic Factors It is not common practice to associate economics with Baroque music
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focusing on assessing and satisfying consumer needs and wants‚ environmental factors such as social‚ economic‚ technological‚ competitive and regulatory factors play an important role in forming an organization’s marketing activity (Kerin‚ Hartley& Rudelius‚ 2009 pg35). These forces are uncontrollable and yet cause great impact in a marketing decision. For instance‚ the technological advancement that takes place influence the marketing strategies of E-bay company. They use internet and websites to
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The American Marketing Association (2008) defines marketing as an organizational function and a set of processes for creating‚ communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Perreault & McCarthy‚ Jr. (2004) expand upon this definition calling it “micro-marketing” and defining it as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client
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A marketing manager had the duty of overseeing all marketing‚ advertising‚ and promotional activities‚ as well as staff. They are also the people who create marketing strategies and meet organizational objectives. A must for the job is being able to evaluate customer research‚ the conditions of the market‚ the competitor’s data and must be able to change and implement a marketing plan. A marketing manager‚ overall‚ is the leader of the business’s marketing organization. All the jobs performed by
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that affect the economy and the social lives of citizens. What is Environmental Degradation? Environmental degradation is a process through which the natural environment is compromised in some way‚ reducing biological diversity and the general health of the environment. This process can be entirely natural in origin‚ or it can be accelerated or caused by human activities. Many international organizations recognize environmental degradation as one of the major threats facing the planet‚ since humans
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