CASE 4-2 BARBIE: GROWING PAINS AS THE AMERICAN GIRL GOES GLOBAL a. CASE SUMMARY Nowadays‚ Barbie has become much more cosmopolitan. But some new toy fashion trends spell trouble for Mattel‚ which depends on Barbie for about 20 percent of its annual sales. However‚ Although Barbie has been successfully adapted to cultural differences in the U.S.‚ the opportunities for international growth come with formidable challenges. Now besides the U.S. market‚ Barbie has been successfully entered into Europe
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Barbie Impacts Self-Image of Young Girls Children today are being blasted with images from television‚ movies‚ games‚ and toys that are gender-biased. The media and toy designers have increasingly and negatively sexualized children’s toys. This has led to a gender divide and the formation of low self-image in our nation’s youth‚ particularly girls. Barbie is one such toy that all young girls seem to want‚ but at what costs? When you visit stores like Toys R Us‚ Target‚ or Wal-Mart their toy aisles
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Tim Horton’s Environmental Scan/External Marketing Environment: Demographic Forces: * Products appeal to diverse generations * Baby boomers‚ Gen Xers and Gen Yers can all find something at Tim Horton’s to delight and satisfy their wants and desires * Many locations concentrated in big city dwellings * Of the 6 major urban areas in Canada – Toronto‚ Montreal‚ Vancouver‚ Ottawa‚ Gatineau‚ Calgary and Edmonton every single one of these demographics has an appropriate saturation
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New Heritage Doll Company 1. Describe and compare the business rationales for each of the two project proposals under consideration. Which do you feel is the more compelling? Project 1: Match My Doll Clothing Line Expansion Expand the successful Match My Doll Clothing Line to include matching all-season clothing for tween girls and their dolls. Pros: Current popularity will enable company to maintain premium prices. Company could take advantage of off-peak discounts offered by some suppliers
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Environmental Scan – Lego and Harley Davidson MGT/498 Strategic Management November 14‚ 2013 Mario Ducret Environmental Scan – Lego and Harley Davidson Internal and external environments are very important for businesses operating globally due to local and external competitions. Healthy businesses must analyze their internal and external environments in their strategy formulation. Strategic planning requires that an organization must initially scan the environment for
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Environmental Factors Paper Dallas Brekke MKT 461 - Marketing March 11‚ 2007 Environmental Factors Paper In any company‚ external factors exist that have an effect on the firms operations. Much of the time‚ these factors are largely uncontrollable and can only be managed and influenced to the best of the firm ’s ability. These factors are what make up the marketing environment. In this paper‚ we will explore some of the domestic and global environmental factors that may impact Dell Computer
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The market environment analysis of Shanghai environmental protection fashion exhibition Consumer market analysis According to the authority of the State Statistics show that 33 capital cities across the country‚ 393 prefecture-level cities‚ almost 3‚000 county-level cities，Shanghai residents‘ consumption ‚ the proportion of clothing consuming remains a relatively stable trend‚ both low-income families ‚ middle-income families and high-income families‚ maintain that the proportion of 11% ‚ that
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Exalted Beauties The Venus of Willendorf vs. the Barbie Doll Kristin Groth Chamberlain College of Nursing HUMN 303: Introduction to Humanities January‚ 2015 Exalted Beauties: Venus of Willendorf vs. the Barbie Doll The Venus of Willendorf is known for her voluptuous figure‚ and is often regarded as an icon of fertility‚ health‚ and abundance. Barbie is known for her blonde hair‚ big blue eyes‚ and her size zero figure‚ she is often regarded as an iconic representation of beauty (The icon
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Can love dolls really substitute a real lover? That is something that is up to the user of a realistic sex doll‚ but in reality‚ yes they can to an extent. The options are almost endless when it comes to choosing a life-size love doll that is right for you. There are many life-size love dolls that are on the market and will come in the likes of your favorite stars of the industry‚ such as Jesse Jane and Jenna Jameson. Love dolls are also made for the ladies. They make life-size love dolls such as
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Defining Environmental Crimes Environmental crime is a serious and growing concern at national as well as international level‚ and one which takes many different forms. Environmental crime in broad terms means an act which is committed with the intention of damaging or causing damage to the ecological and biological systems to ensure business or personal benefit. The types of acts commonly recognised as environmental crime are: pollution or other contamination of air‚ land and water; illegal discharge
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