Case Study Analysis Template1 Analyst’s Name: ¶ Date: ¶ Case Study Name: ¶Google Inc.‚ in China I. The Pre-Analysis: A. Perspective: A.1. Describe the perspective2 of the author(s) of the case study and the possible biases that might result from that perspective: ¶ The case study is titled Google Inc.‚ In china‚ written by Kirsten E. Martin for the Business Roundtable Institute for Corporate Ethics. Kirsten Martin is the Assistant Professor of Business and Economics at
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CASE 3 Enron: Questionable Accounting Leads to Collapse Once upon a time‚ there was a gleaming headquarters office tower in Houston‚ with a giant Tilted ―E‖ in front‚ slowly revolving in the Texas sun. Enron‘s suggested to Chinese feng shui practitioner Meihwa Lin a model of instability‚ which was perhaps an omen of things to come. The Enron Corporation‚ which once ranked among the top Fortune 500 companies‚ collapsed in 2001 under a mountain of debt that had been concealed through a complex scheme
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This case study is extracted mainly from two major novels titled “What went wrong at Enron” by Fusaro P.C. and Miller R.M. and “The unshredded truth from an Enron insider” by Brian Cruver. The Vision Called Enron The history of Enron goes back to the 1920’s‚ when a pair of Houston pipeline companies was incorporated to carry gas along the coast of the Gulf of Mexico. In 1956 these companies merged under the name of Houston natural Gas (HNG). While these companies were working along the coast
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` Enron: The Smartest Guys in the Room The movie‚ Enron: The Smartest Guys in the Room‚ is a classic story about corporate America’s greed an deceit that was discovered after the demise of Enron. The collapse of Enron was one of the largest bankruptcy in history and the movie captures the culture of money and politics involved in big American corporations. The film did a very good job portraying the culture that allowed Enron to become one of the largest corporations in America while
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Increase in online advertising ? Online video increasing ? Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them ? 1‚300 r鳵m鳠a day ? Froogle.com / Google Product Search Threats ? Potential Yahoo/Microsoft alliance ? Facebook ? Click fraud ? Copyright disputes stemming from Google Book Search and the digitization of millions of books
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this paper is consider three possible rationales for why Enron collapsed—that key individuals were flawed‚ that the organization was flawed‚ and that some factors larger than the organization (e.g.‚ a trend toward deregulation) led to Enron’s collapse. In viewing “Enron: The Smartest Guys in the Room” it was clear that all three of these flaws contributed to the demise of Enron‚ but it was the synergy of their combination that truly let Enron to its ultimate path of destruction. As in any organization
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In October of 2001 the Enron scandal was revealed‚ which led to their bankruptcy. It was the biggest bankruptcy reorganization in American history at that time. In the movie Jeff Skilling suggest that money is the only thing that motivates people‚ and I agree with him. Money might not directly motivate everybody but it plays a part in everybody’s motivation. Money is the reason people stay in school longer than required‚ the reason people work‚ and the reason why people get out of bed in the morning
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Shaffer Directed by Marc Shaffer Correspondent Hedrick Smith ANNOUNCER: It was a meteoric rise. VOICE: We will become the world’s leading company. ANNOUNCER: And a devastating collapse. VOICE: Enron is a corporate Chernobyl. VOICE: You had the entire system playing fast and loose. VOICE: It is not just Enron‚ it’s an industry problem. LYNN TURNER‚ SEC Chief Accountant (1998-2001): It is real‚ real damage to the country. ANNOUNCER: Why didn’t anyone sound an alarm? VOICE: The watchdogs work for executives
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10/7/2013 Google Book E-Commerce Model‚ Knowledge Integration & Ethic Discussion Case Study – YMBA 19/1 Group 5 Background Books‚ Google and Google Books 1 2 Ancient Ages The Royal Library of Alexandria‚ or Ancient Library of Alexandria‚ in Egypt‚ was one of the largest and most significant libraries of the ancient world. The Library is famous for having been burned‚ resulting in the loss of many scrolls and books‚ and has become a symbol of "knowledge and culture destroyed“
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Case 1.1 - Enron Corporation ------------------------------------------------- Discussion 1 The parties we believe to be most at fault for the crisis in this case are a) the Audit Firm engaged in the Enron audit (Arthur Andersen); b) Enron Management (Kenneth Lay‚ Jeffrey Skilling‚ Andrew Fastow; and c) the SEC. The Public Accounting Firm: Arthur Andersen The auditor has the responsibility to evaluate the risk of material fraud‚ including: * Incentives and motives for fraud : Enron was a fast
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