Introduction 3 LIDL Spain 3 Company Statement and operating principles (in summary) 3 1. Understanding the retail marketplace and customer needs and wants 4 1.1 Macro environment 4 1.1.1 Political: 4 1.1.2 Technological: 4 1.1.3 Environmental 4 1.1.4 Legal 4 1.2 Micro environment 5 1.2.1 Competitors 5 1.2.2 Customers 6 1.2.3 SWOT – analysis 6 2. Designing a customer-driven retail strategy 7 2.1 The market(s) toward which the retailer will direct its efforts 7
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and resolve the crisis before moving on the next stage. Apple was established on April 1‚ 1976‚ by Steve Jobs‚ Steve Wozniak and Ronald Wayne to sell the hand-built Apple I personal computer kit. During the first five years of operations‚ its revenues doubled every four months recording an extraordinary growth. A new CEO‚ John Sculley was hired in 1983 and there was a power struggle between the board members and Jobs resigned from Apple in 1985. The rapid growth led to crisis of autonomy. Job
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The Brand "Without the brand‚ Apple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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It is not difficult to enter the industry because the entry barriers are high. Threat of new entrants to Apple is low because it may affected by magnitude of entry barriers‚ such as 1. Advanced technologies requirements Advanced technologies make new competitors more difficult to enter the market which Apple enjoys a slight advantage here because of Apple have a lot of experience in creating software and hardware. New competitors have to develop those technologies before effectively competing
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upload your final paper to the anti-plagiarism system (Turnitin) no later than 11 a.m. on Friday 6 December and hand a hard copy to me in Lecture 9 on Friday 6 December. Introduction: The Apple brand name has become synonymous with innovation. Apple is no longer just a computer company. By 2012 Apple was worth more than Microsoft and Google combined. The question arises of the sustainability of Apple’s position in its various product markets – PCs‚ digital music‚ smartphones‚ and tablets.
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EXECUTIVE SUMMARY Apple Computer Inc.’s strategy to gain market share dominance by market penetration has achieved poor results. This report finds that the industry has consolidated around six companies. The industry is unattractive for new entrants but for the existing firms‚ there is much market growth to be exploited. The financial analysis of Apple indicates that the strategies have not provided a strategic fit with the critical success factors of the industry. The company may come
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1. Should Apple’s board of directors be expecting Jobs to push transformational change or incremental change‚ or both‚ at this point in time? Why? What Is Transformational Leadership? Transformational leadership improves the performance‚ morale‚ motivation‚ and dedication of both leaders and their teams or supporters. Successful transformational leadership : makes an incredibly strong case for why change should happen‚ promotes a common vision‚ leads change in an organized manner‚
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chain of the new Apple iPhone and‚ at some point‚ the supply chain of the Apple TV‚ hoping that this might help to demonstrate the complexity involved in manufacturing the Apple iPhone — a feature-rich product I wish I could have‚ if I could afford it (update: I’ve had several iPhones now). I conducted some research and found some interesting information on the suppliers of the Apple iPhone. My data comes from The Wall Street Journal‚ January 14‚ 2007; Supplier Code of Conduct‚ Apple Corporation; and
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left the company "scrambling to get enough screens ready". (source: http://www.theweek.co.uk/technology/iphone-6/58548/iphone-6-screen-flaw-could-delay-launch-plans#ixzz3BZgz1vbc) Task :Discuss the news while underlying the operation strategy of Apple; you need to discuss the company’s order qualifiers and order winners and its competitive priorities. 2. Choose an Emirati company of your choice and discuss its supply chain strategy. You need to cover the point while paying attention to the nature
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Apple Case Discussion Notes: 1. What‚ historically‚ has been Apple’s competitive advantage? - Innovation. They were the first ones to create a personal computer‚ first to capitalize on the MP3 movement‚ first to create the tablet computer. They have the first mover advantage in their efforts. - First mover strategy of being the first company to do something - A case can be made for efficiency with their quick turnaround of product updates 2. Analyze the personal computer industry. Are
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