The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 brands. Globally‚ we are the No. 1 provider of sparkling beverages‚ juices and juice drinks and ready-to-drink teas and coffee. With an enduring commitment to building sustainable communities‚ our company is focused on initiatives that protect the environment‚ conserve resources and enhance the economic development of the communities where we operate. Our Mission • To refresh the world. • To inspire
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Coca cola 1. Market Size & Market Share The Coca-Cola Company focuses on manufacture‚ distribution and marketing of soft drink beverage. Coca-Cola is number one in top 100 global brands‚ it is the world’s most valuable brand by $77‚839 millions (Interbrand‚ 2013). Coca-Cola has gone from strength to strength and in the last decade has almost doubled its market share in the soft drink beverages market. According to Marketline (2013) and IBIS World (2013)‚ the table below shows the comparison
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reports gives internal and external audit of coca cola. And shows Coca-Cola’s strengths weaknesses opportunities and threats. It also shows a marketing objective and strategy to increase market share by 3% within a 12-month period. And a tactical plan to achieve the market objective and strategy within the 12-month period. Introduction The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is one of the best selling soft drink product
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Organizations need to change and adopt dynamic survival strategies to stay alive in uncertain political‚ social and economic environment (Hiatt and Creasy‚ 2003). All environmental factors present in the nature experience change on continuous basis. Human nature resists change‚ so managing that resistance requires well planned change management strategies. A structured approach to transfer organization‚ its people and processes from current state to a desired future state is called change management
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Strengths The Coca-Cola is the world’s largest beverage company‚ offering consumers almost 500 still and sparkling brands. Coke has the world’s largest beverage distribution network; consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day. In 2011‚ Coca-cola was declared the world’s most valuable brand according to Interbrand’s best global brand. Cola-Cola gets competitive advantage through the well-known global trade
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- PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS
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Here’s my attempt at looking at Coca cola’s behavior using the theories listed: Egoism Coca cola also did not look at the bigger impact on the German economy when it closed 7 plants in Eastern Germany. 2000 jobs were lost which impacted unemployment; however coca cola focused on the bigger picture that machinery was able to produce more at a lower cost by centralizing bottling plants. Coke focused on the global picture rather than the local situation of their factory in India. It tried to show
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Manvi Garg ( 93027 ) Rupali Madan ( 93041 ) Shashwat Sharma ( 93048 ) Swati Jain ( 93056 ) Global Human Resource Management at Coca – Cola Ques 1) Substantiate the phrase “ think globally‚ act locally ”‚ from the perspective of key HRM functions that could be practiced by Coca Cola. Solution 1) “Think globally‚ act locally” is used when multinational corporations are encouraged to build local roots. It is sometimes expressed by combination of words
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industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history‚ as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta‚ Georgia. The name ’Coca-Cola ’ was suggested by Dr. Pemberton ’s bookkeeper‚ Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with
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Vision of Coca Cola Lula M Grundy Strategic Management 24 October‚ 2011 In an ever changing economy‚ Coca-Cola continues to thrive in the business of non-alcoholic beverages. Its mission statement provides a purpose to endure without yielding and continue the company plans for the future. The vision statement renders the strategic roadmap that will guide the company to sustainable growth for the next ten years. The chosen values are adherently related to the mission
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