Green Consumerism Its’ implication on the purchasing behaviour on the consumer in the Indian market. Khyati Gajipara‚ Student IBS Ahmedabad Shambhavi Porwal‚ Student Ibs Ahmedabad Green Consumerism: Its’ implication on the purchasing behaviour on the consumer in the Indian market. Abstract The purpose of this paper is to draw on attitudes of consumers toward going green and implication of consumers’ behaviour on their purchasing behaviour
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GREEN MARKETING IN INDIA: EMERGING OPPORTUNITIES AND CHALLENGES INTRODUCTION According to the American Marketing Association‚ green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict
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high risk for flooding they have prevention methods in place. One of the bigger and more effective methods are seawalls which are built in the ocean in order to stop very large tides that would cause flooding. However‚ seawalls are not very environmentally friendly. Seawalls are used in many high risk flood zone‚ not just Florida‚ so the problem exists all over. Also in beaches all around the world where seawall like structures are being used it has ruined wildlife habitats‚ especially on the east
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household electricity socket. Hybrids are environmentally friendly One main reason drivers opt for a Hybrid over a standard car is that they want to cut the impact their motoring has on the environment. These motors are more eco-friendly as they encompass two engines - a traditional gasoline engine and an electric motor and batteries - which work together to cut fuel consumption. This makes them the car of choice for motorists who are environmentally conscious and know that opting for a gas guzzler
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The concept of sustainable development is based on the rising environmental problems‚ socio-economic issues to do with poverty and inequality‚ and concerns about a healthy future for humanity. There is no definitive definition of sustainable development as it is thought of differently by many other people throughout the world. Sustainable Development is founded on the principle that mankind should advance without causing permanent damage to ecosystems and the resources they provide‚ how these resources
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the right candidates with the environment friendly bent of mind apply for jobs. Companies large and small are seeing a significant increase in the ROI of their recruitment and retention programs by creating an employment brand. One deliverable of a significant employment brand is green recruiting practices. This is not a “flavor of the month” or a new concept. Fortune 500 companies have been doing it for years. Continuously hearing words like eco-friendly‚ green‚ environment etc for the past few
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the company to move forward with a better implemented strategy. These issues included a lack of transparency throughout the company‚ no centralized method or metrics for measuring the company’s total contribution towards CSR‚ innovating new environmentally friendly products‚ managing oversea supplier factories‚ and no product life-cycle analysis for the company’s products. New Balance had lacked the ability to have openness‚ communication‚ and accountability throughout the company. In some of the interviews
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the context of emerging economies in Asia. By adopting resource conserving and environmentally-friendly strategies in all the stages of the value chain the firms can satisfy the growing environmental concerns of humanity. In the West‚ business firms face social and legal pressures to adopt environmentally-friendly business strategies. Many corporations responded to these pressures and adopted environmentally-friendly strategies. For example‚ Earth Care in the UK built strong competitive advantage
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Research Journal of Recent Sciences _________________________________________________ ISSN 2277-2502 Vol. 1(6)‚ 77-82‚ June (2012) Res.J.Recent Sci. Review Paper An Overview of Green Supply Chain Management in India Nimawat Dheeraj1 and Namdev Vishal2‚ Department of Mechanical Engineering‚ Singhania University‚ Pacheri Bari‚ Jhunjhunu‚ Rajasthan‚ INDIA Government Engineering College Jhalawar‚ Rajasthan‚ INDIA Available online at: www.isca.in (Received 19th March 2012‚ revised 27th
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Business should try to become more environmentally friendly and think of ways to help mitigate the many environmental problems we have. Consumers argue they have no control over or say in whether business provides environmentally friendly products or not. They argue that it’s not up to them "how the products are made‚ how the services are provided‚ or how the legislation is enacted." Although‚ some businesses have tried to come up with environmentally friendly products but they find that consumers
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