EPRG Framework A firm needs to an appropriate orientation for the world market. While looking for orientation‚ it is important to understand the EPRG framework. Ethnocentric (E) orientation refers to home country organization. Here the firm ’s reference point is the home market. Generally‚ when the firm is ethnocentric‚ it looks for foreign markets to sell its currents products and surpluses. There is hardly any or minimal product adaptation for the foreign markets. Maybe some minor changes are
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Creative Summer Creative Summer Report Module: International Marketing(PM305) Lecturer: J Middleton and P Booth Course: Business Management Travel and Tourism 4/19/2013 Report Module: International Marketing(PM305) Lecturer: J Middleton and P Booth Course: Business Management Travel and Tourism 4/19/2013 Presented by Pedro Da Silva Assuncao Tokunbo Fashola Elizabeth Ogunnaike Presented by Pedro Da Silva Assuncao Tokunbo Fashola Elizabeth Ogunnaike CREATIVE SUMMER 1
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EPRG framework in international marketing Dr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internationalisation of firms‚ cities and other institutions. Trained as a mechanical engineer and as a social psychologist‚ Perlmutter joined Wharton’s faculty in 1969. He specialised in the evolution of multinational corporations (MNCs) making predictions to how their viability and legitimacy would change. Perlmutter is the first academic who identified distinctive managerial
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RESEARCH ON INTERNATIONAL HUMAN RESOURCE DEVELOPMENT CONTENTS |ITEM |DESCRIPTION |PAGE | |1.0 |INTRODUCTION --------------------------------------------------------- |2 | | |1.1 Difference Between Local and International HRM ---------------- |2 |
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NIKE INC. INTERNATIONAL MANAGEMENT CHIARA RÖHL INHALT • • • • • • • 1. DATEN/FAKTEN NIKE INC. 2. INTERNATIONALISIERUNGSPROFIL 3. EPRG EINORDNUNG 4. STRATEGISCHEN GESCHÄFTSEINHEITEN 5. PROZESS INTERNATIONALISIERUNG 6. PLANUNGEN/ VORSCHLÄGE 7. BEWERTUNG DURCH MEDIEN 1. DATEN/FAKTEN NIKE INC. SPORTARTIKEL INDUSTRIE GRÜNDER PHIL KNIGHT‚ BILL BOWERMANN ONITSUKA TIGER/ ASICS 1957„BLUE RIBBON“ BEAVERTON/ OREGON $20‚9 MRD UMSATZ ; 34.400 MA IN 2011 CEO MARK PARKER 2. INTERNATIONALISIERUNGSPROFIL
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Engineering Failure Analysis 12 (2005) 720–745 www.elsevier.com/locate/engfailanal Best practice for the assessment of defects in pipelines – gouges and dents K.A. Macdonald b a‚* ‚ A. Cosham b a University of Stavanger‚ 4036 Stavanger‚ Norway Penspen Integrity‚ Newcastle Business Park‚ Newcastle upon Tyne NE4 7YL‚ UK Received 12 July 2004; accepted 13 December 2004 Available online 13 April 2005 Abstract Oil and gas transmission pipelines have a good safety record and
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2 Research methodology 1.3 Way of investigation 2. Degrees of multinationality and how to measure them 1. General assumptions 2. The role of a manager in a multinational corporation 3 Global staffing 4. The EPRG concept 1. Ethnocentrism 2. Polycentrism 4.2.1 Pros of polycentric staffing 4.2.2 Cons of polycentric staffing 3. Regiocentrism 4. Geocentrism 5 Conclusion II. Bibliography III. Appendix
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promotions‚ single operator. Could you help Apple to formulate a strategy and a marketing plan for Europe? To launch a 3G iphone Modify its strategy of carrier exclusitivity Key issues currently: 1. Price is too high 2. 3G 3. Battery EPRG framework. ➢ Apple is adapting the home-oriented. ➢ The European is more price conscious and don’t like to be in contract Cut price Communication Strengthen branding Do you think Apple’s pricing policy is helping it to achieve market
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http://www.slideshare.net/gahuja/international-marketing-11102521 Question examples Using relevant international marketing concepts‚ critically analyse the claim that a ‘glocalised’ marketing approach is the key to success for international companies（eg. KFC）. Definition 2 or 3 advantage Evidences：Against global standardization‚ some international company use standardization failed (evidence‚ some people said disadvantages=>name and year) like global is not good =>glocal is better From the perspective
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must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. The orientation of a company’s top management‚ its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework. Answer. Management orientations The form and substance of a company’s response to global business opportunities depend greatly on management’s assumptions or beliefs –both conscious and unconscious – about the nature of the world. The
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